Morgan K Ward, PhD, MBA

Consumer Psychology Expert
Marketing, Advert, Branding
Consumer Perception, Confusion

Keyword(s)

General Specialty

State

Marketing Expert Witnesses

The SEAK Expert Witness Directory contains a comprehensive list of marketing expert witnesses who testify, consult and provide litigation support on marketing and related issues. Marketing expert witnesses and consultants on this page may form expert opinions, draft expert witness reports, and provide expert witness testimony at deposition and trial. The issues and subjects these marketing expert witnesses testify regarding may include: Marketing, Advertising, Social Media, Lanham Act, Secondary Meaning, Survey Research, Intellectual Property, Likelihood Of Confusion, Search Engine Optimization, Seo, Dilution, Trademark Infringement, Artificial Intelligence, Class Action, and Deceptive Advertising.

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John J Hosier

Pharmaceutical & Biotechnology Marketing and Sales

John Hosier Healthcare Consulting, LLC

California

Marketing, Pharmaceutical Regulation - Bio-similar drugs, Biotech & Pharma Marketing, Operations, Promotion, CNS Products, Medicare, Launch delay, Pharma Commercialization, Pharmaceutical Contracting & Pricing, Pharmaceutical Launch, Pharma Marketing, Pharma Sales, Specialty Pharma, DTC, Commercially Reasonable Efforts, CRE, Pharmaceuticals , Promotional compliance

Mr. Hosier is a strategic advisor to the life sciences industry drawing on 30 years of sales, marketing and managed markets experience in commercial healthcare organizations. He has provided insights to small molecule & biotechnology companies across multiple therapeutic areas but has maintained a heavy concentration in oncology and specialty pharmaceuticals. He has led brand launch; corporate, franchise, and strategic brand planning; commercial integration; organizational design; and operational effectiveness from multiple perspectives (as the client, as the independent consultant, and as an agency lead). Mr. Hosier’s firm has architected the launch of rare disease and oncology business units for multiple pharmaceutical clients (large and small); led development of the managed markets, trade, and distribution strategy for the launch of new chemical entities (NCEs) and 505(b)2 assets for various organizations; advised on commercially reasonable effort (CRE); and provided commerci...

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Dr. Michael A. Kamins, PhD

Lanham Act-Confusion, Secondary Meaning, Surveys

Kamins Survey Consultants

Los Angeles, California

Marketing, Behavioral and Social Sciences - Consumer Behavior, Marketing Strategy, Marketing Research, Marketing Management, Lanham Act, Confusion, Dilution, Secondary Meaning, Genericism, Right of Publicity, Celebritys, Statistician, Surveys, Creativity

From January 1, 2018 until I retired on June 30, 2020, I was Director of Online Programs and Visiting Full Professor of Marketing at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. As of September 2021, I took an appointment as Adjunct Full Professor of Marketing at California State University Northridge (CSUN) teaching Undergraduate Marketing Research and Graduate Marketing Management where I remain on a part-time basis (as needed) today. Prior to my appointment at Drucker, I served as Director of Research, Full Professor and Area Head of Marketing with tenure at the Harriman School of Business at Stony Brook University-SUNY for eleven years. At Stony Brook, I exclusively taught courses in marketing at the graduate level, including Marketing Research, Marketing Management, and Marketing Strategy. Prior to my position at Stony Brook, I was an Associate Professor of Marketing, with tenure, at the Marshall School of Business Administration (Univer...

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Lucas Carden, PhD

Testifying Consumer Survey Expert

Los Angeles, California

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, Dilution

Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has con...

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Robert J. Fisher

Defamation and Reputation Harm Expert Witness

Fisher & Associates, Inc.

Westlake Village, California

Defamation, Communications - Journalism, Libel, Public Perception/Opinion, False Light/Privacy, Advertising, Slander, Negative Media Exposure, Defamation of Character, Marketing, Negative Online Reviews, Reputation Damage Costs, Public Opinion/Perception, Defamation, Online/Internet Defamation, Reputation Damage Repair/Costs, Journalism

PROFESSIONAL BACKGROUND Professional Employment * Journalist: New York Times Reporter * Public Relations: Eight years working for 3 of top 10 PR firms in U.S. * PR/Communications Firm: Owned PR firm in Los Angeles 42 years (also provided Advertising and Marketing services) Professional Areas of Specialization * First PR firm in nation representing legal profession (1978). Represented 130 law firms. Provided PR, marketing and litigation services. * Handled communications ("Court of Public Opinion") and provided support in 250-300 litigation cases/trials nationwide. * Acknowledged nationally for expertise in crisis communications and reputation damage repair (created and implemented 50-60 reputation damage repair programs.) * National reputation with news media for reputation management and repair, utilized as expert media information source, analyst and commentator by print and electronic media (both news and feature), wire services. (Example: during and between the...

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Larry Steven Londre, MBA

Marketing, Business Practices & Advertising Expert

Londre Marketing Consultants, LLC / USC / Loyola Law School/ Pepperdine/ California State University, Northridge

Los Angeles, California

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading Advertising, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade dress, Unfair Competition, Breach of contract, Partners, Copyrights, Forensic Marketing, Social media, Distribution

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver in Objectives, Strategies and Tactics. Battle-tested, deposition-tested. 22+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 57 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms an...

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Joann E. Killeen, B.A., M.S., APR, Fellow PRSA

Public Relations, Crisis Management, Defamation

KFG PR Joann Killeen Expert Witness

LOS ANGELES, California

Communications, Marketing - Public Relations, Crisis Management, Reputation Management/Harm, Social Media, Defamation, Slander, Libel, Franchises Franchisors Franchisees, SEO/Websites, Mainstream Media, Brand Reputation, Online internet harm, Marketing, PR Professional Practices/Malpractice, Advertising, Strategic Branding

Joann Killeen, APR, Fellow PRSA, has over 35 years of experience and is one of the few court-qualified, public relations expert witnesses. She is Accredited in Public Relations (APR) and a Fellow PRSA, awarded by the Public Relations Society of America, one of the leading public relations professional organizations. She is one of 400 members in the PRSA College of Fellows. With a proven track record of success in corporate, agency, technology, government, franchisee, education and health care, Killeen is an accomplished public relations professional whose client campaigns have won awards by PRSA. Her extensive experience enables her to quickly assess client's communications needs and recommend tailored, cost-effective strategic solutions. Killeen served as the President and CEO of the Public Relations Society of America in 2002, where she led the organization to record financial success, a first in its 76-year history. She has has engaged by law firms to provide pre-trial consu...

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Dan Stratford, MBA

Digital Marketing Expert - 30 Years of Experience

Stratex Digital Marketing

HIGHLANDS RANCH, Colorado

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...

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Jonathan Z. Zhang, PhD

Lanham Act (Eveready/Squirt) surveys & damages

Colorado State University

Fort Collins, Colorado

Marketing, Intellectual Property - Lanham Act, Trade dress, Claim substantiation, Damages apportionment, Influencer marketing, Likelihood of confusion, Secondary meaning, Consumer perception, Survey rebuttal, Pricing, Eveready survey, False advertising, Conjoint analysis, Daubert critique, Platforms, Squirt survey, Deception survey, Choice modeling, FRE 702, Retail

Lanham Act consumer surveys (Eveready, Squirt, trade dress, secondary meaning, deception). Conjoint/choice modeling for damages & apportionment. Rebuttals & Daubert/FRE 702 critiques. Services: survey design/oversight, conjoint valuation, report drafting, rebuttals, deposition, and trial testimony. Turnaround: record review 2–4 days; protocol 7–10 days; fielding 5–7 days; report 10–14 days post-field (scope-dependent). Availability: nationwide; English/Mandarin Chinese Conflicts: will conduct a conflicts check upon inquiry. Rates: standard expert rates; minimum engagement applies. Jonathan Z. Zhang is a tenured quantitative marketing professor and editorial leader specializing in consumer perception, branding, and digital platforms. He can design and critique Lanham Act consumer surveys—including likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and conduct conjoint/choice-based analyses for valuation and damag...

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Peter Kent

Search Engine Optimization. Author, SEO for Dummie

Peter Kent Consulting, LLC

Denver, Colorado

Internet, Marketing - SEO, Search Engine Optimization, Search Engines, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media

The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working in SEO since around 1999. He's been online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP in 2002 (with 60 SEO, PPC, and Web development staff), and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services (in SEO, PPC, Web development, and digital marketing) to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books...

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Steven M. Toole, MBA, MIM

Online reviews expert: Google, Yelp, fake reviews

Toole & Associates, LLC

District Of Columbia

Marketing, Internet - Online reviews, Google reviews, Yelp, TripAdvisor, Google , unjust enrichment, Local business, Reputation management, Negative reviews, business reviews, Better business bureau, customer disputes, fake reviews, social media, false claims, internet traffic, internet content, blog posts

Founder/CEO of one of the most successful and fastest-growing online reviews services, with hundreds of clients throughout North America. Toole is a former chief marketing officer for numerous technology companies in the areas of data security, data privacy, and data analytics, with three degrees in business, marketing and advertising. Toole is a former adjunct professor of marketing at George Mason University in Fairfax, Virginia. His company Toole & Associates has developed the most robust, comprehensive online reviews service spanning every aspect of online reviews. His expertise includes addressing fake reviews, getting negative reviews removed, appropriate responses to positive and negative reviews, and more. Cases that involve suing customers for defamation from negative public reviews on sites like Google, Yelp, Facebook and TripAdvisor, or suing the hosts of such online reviews websites, bribing customers for positive reviews or to remove negative reviews, threatening to ...

Morgan K Ward, PhD, MBA

Consumer Psychology Expert
Marketing, Advert, Branding
Consumer Perception, Confusion

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Gregory Kohs

Research Biz, LLC

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 33 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including multiple cases centering on technology patent infringement claims against Top 5 Internet companies. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that department...

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Chuck Malkus

Defamation, Marketing, Communications, Advertising

Malkus Communications Group, Chuck Malkus Expert Witness

Jacksonville, Florida

Marketing, Defamation - Communications, Reputation Harm, Public Relations, Brand Reputation, PR/Marcom, Negative Media Exposure, Defamation of Character, PR Professional Practices, Reputational Damage, Media, SEO/Website, Strategic Branding, Public Opinion, Online/Internet Defamation, Online Reputation Management, Advertising, TV/Streaming, Film

A renowned communications professional, Chuck Malkus has 37+ years with leadership developing marketing and public relations strategies for Fortune 500 corporations. His specialization includes crisis management, reputation damage and defamation harm. His agency work includes serving as a chief strategy officer and he provides interviews for TV networks including CNBC, CNN, NBC and Fox Business. He currently lectures as a senior executive in residence at the University of North Florida and previously was a faculty member for Florida Atlantic University. He has worked broadly in advertising, branding, business development and reputation management. A prominent consumer behavior authority, he’s recognized for launching new brands and start-up businesses. Mr. Malkus has been described by The Miami Herald as a “public relations guru” and is a nationally recognized ethics authority. He has been a keynote speaker for organizations including the Kansas Government Finance Officers Associat...

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Sanjay Ranka

Computer Science: IPR, Infringement, Invalidity

Distinguished Professor, Computer Science, University of Florida, Gainesville

GAINESVILLE, Florida

Computers, Information Technology - Databases, Algorithms, Parallel Computing, Distributed Computing, Distributed Systems, GPU Computing, High performance computing, Data Analytics, Big Data, Computer Science, Artificial Intelligence, Computer Vision, Machine Learning, Expert Systems, Cloud Computing, Marketing, CRM, Advertising, Optimization, Ad Servers

I am a Distinguished Professor of Computer Science at the University of Florida, IEEE Fellow, and AAAS Fellow, and I serve as an expert witness in patent litigation and other complex technology matters involving distributed systems, cloud infrastructure, data platforms, machine learning, GPU-accelerated and high-performance computing systems, and large-scale software architectures. My work focuses on helping counsel and courts understand how modern computing systems operate in practice—particularly where technical claims, system behavior, and real-world implementation diverge. This includes analyzing how systems behave under scale, latency, partial failure, and distributed coordination constraints. I provide clear, structured, and defensible technical analysis across all phases of litigation, including expert reports, depositions, PTAB/IPR proceedings, and trial testimony. I previously served as CTO and co-founder of Paramark, an ad-serving optimization platform (PILOT) that opera...

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William R Bradford, DBA

Electronic Components Commercial Executive

Impact Technology Advisors, LLC

Johns Creek, Georgia

Electronics, Business Operations - Semiconductors, Sales, Industrial Distribution, International, Components, Marketing, Supply Chain

Experienced senior executive, consultant, entrepreneur, researcher, expert witness, coach/mentor, lecturer & keynote speaker with strong record of international management, merger integration, strategy, sales, marketing, channel management & business development leadership in semiconductor industry. Repeated success at transforming organizations through recruitment of high performing management teams, leading complex cross-functional re-engineering initiatives, negotiating & resolving contracts, and developing/ implementing sales & marketing processes and corporate strategies. Acknowledged for analytical capabilities, sound business judgment, ability to communicate at all levels in an organization, garnering buy-in on strategies & solutions and establishing high-level of credibility with internal & external executive management.

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Morgan K Ward, PhD, MBA

Expert: Consumer Perception & Consumer Surveys

InsightHive

Decatur, Georgia

Marketing, Behavioral and Social Sciences - consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion

Dr. Ward is a consumer behavior scholar and expert witness who applies behavioral science to trademark, trade dress, and advertising disputes. She brings over 20 years of experience conducting and evaluating consumer research in academic and applied settings, with particular depth in brand perception, survey methodology, and decision-making. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.

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Jeff Rushton

Online, Ecommerce and Digital Marketing Expert

KY Marketing Consulting

Louisville, Kentucky

Internet, Marketing - SEO, SEM, Search Engine, HAR File Analysis, Search Marketing, Search Advertising, Digital Marketing, Online Marketing, Google Ads, Facebook Ads, AdWords, Web Analytics, Analytics, Google Analytics, Adobe Analytics, Social Advertising, Social Marketing, Log File Analysis, Organic & Paid Search, Server Logs

Jeff is a digital marketing and business intelligence executive with over 20 years of experience across e-commerce, SEO/SEM, social media, analytics, and brand strategy. He has served as an expert witness in 15 matters involving topics such as consumer privacy, advertising technology, HAR file analysis, lead generation, and brand/trademark infringement. Mr. Rushton has provided six depositions, four in the past four years, and has testified in state and federal courts on three occasions. His expertise spans SEO/SEM strategy, advertising platforms, web server/user logs, data flow across digital ecosystems, and the attribution of platform growth. He draws on deep technical experience including website architecture, marketing analytics, data visualization (Power BI, Tableau), and cross-platform performance measurement. Mr. Rushton has held senior leadership roles at global corporations and has lectured at UCLA, USC, and continues to teach at The University of Louisville, Sullivan Unive...

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Thomas J Maronick, DBA, JD

Maronick Associates

Baltimore, Maryland

Marketing, Advertising - Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation

Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."

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Alex Babitsky

expert witness

Falmouth, Massachusetts

Legal, Marketing - directories, advertising, expert witness marketing

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Brian Sowers, MBA

Testifying Consumer Survey Expert

Applied Marketing Science, Inc.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

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Sarah Vancini, MBA

Testifying Marketing AI Expert Witness

Boston, Massachusetts

Artificial Intelligence, Marketing - Artificial Intelligence, Expert witness testimony, Marketing, Brand Strategy, Federal District Court, Content marketing, Technology Patent, Marketing strategy, AI marketing, Data analytics, Marketing automation software, Brand positioning, Machine learning, Machine learning advertising, Healthcare marketing, B2B marketing, IP

Ms. Sarah Vancini specializes in developing AI software for marketing professionals and has served as an expert witness in Federal District Court for cases related to patent law infringement involving AI tools. As a Marketing Strategist and Data Analyst, she has worked with Fortune 50 companies including CVSHealth, Black Stone, and Mass General Brigham. She holds an MBA from a top 25 school and has earned more than 20 advanced certifications from Google, Hubspot, and Meta. Her professional experience includes tactical planning across trade, media, programmatic, and digital channels for a Fortune 100 consumer goods and healthcare conglomerate with $5.3B in annual revenue. She also led the rebrand of a Fortune 500 SaaS firm in preparation for an exit event. In addition, Ms. Vancini has managed Google Ads for seven cardiovascular devices, including pumps and stents, for a medical device company with $34.6B in annual revenue. She conducted market analysis for the insurance market for ...

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Patricia Yanes

Consumer Survey Expert – Class Actions

Applied Marketing Science, Inc.

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

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Moiz Khan, PhD

Surgical Robotics Expert Witness

Consult Robotics

North Grafton, Massachusetts

Engineering, Medical Devices - surgical robotics, medical robotics, robotics, rehabilitation, simulation, design, strategy, marketing, endoluminal, orthopedic, artificial intelligence, AI

Dr. Moiz Khan is a senior robotics and artificial intelligence expert with deep experience at the intersection of advanced engineering systems, AI enabled physical technologies, and real world deployment. He currently serves as Head of Market Development, where he leads strategy and technical engagement across robotics, autonomy, embedded systems, and AI driven manufacturing, working closely with industry, academia, and government stakeholders. Dr. Khan holds a PhD in Mechanical Engineering with a focus on medical and rehabilitation robotics from Columbia University and completed postdoctoral training at Harvard Medical School in surgical robotics, where he developed minimally invasive surgical systems and algorithms. His academic background spans robotics, control systems, perception, simulation, and human machine interaction, with applied experience across healthcare, autonomous systems, industrial automation, and embedded AI platforms. He has published numerous papers in leading...

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Amanda T. Bulian, MBA

Testifying Consumer Survey Expert

Applied Marketing Science, Inc.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, Secondary meaning, Genericness, Dilution, False advertising, Deceptive advertising, Class action

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. S...

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Alex Babitsky

expert witness

New Hampshire

Legal, Marketing - directories, advertising, expert witness marketing

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John J Hosier

Pharmaceutical & Biotechnology Marketing and Sales

John Hosier Healthcare Consulting, LLC

West New York, New Jersey

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John J Hosier

Pharmaceutical & Biotechnology Marketing and Sales

John Hosier Healthcare Consulting, LLC

New York

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Larry Chiagouris, PhD

Intellectual Property & Class Action & Fraud

New York, New York

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets

NATIONWIDE SERVICES: LOCATIONS IN NEW YORK AND CHICAGO AND FLORIDA AND HAWAII Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Market...

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Steven M. Toole, MBA, MIM

Online reviews expert: Google, Yelp, fake reviews

Toole & Associates, LLC

New York

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John J Hosier

Pharmaceutical & Biotechnology Marketing and Sales

John Hosier Healthcare Consulting, LLC

Pennsylvania

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Sameer Singh Somal, CFA, CFP, CAIA

Defamation, Business Damages & Valuation Expert

Blue Ocean Global Technology

Doylestown, Pennsylvania

Defamation, Information Technology - Financial Damages, Economic Damages, Internet Defamation, Digital Marketing, Business Valuation, Libel Slander, Reputation Management, Search Engine Optimization, Marketing, Public Relations, Cyber Investigations, Digital Forensics, Social Media, IP Damages, YouTube, Instagram, Facebook

Sameer leads a 250+ member team at Blue Ocean Global Technology and Capital Expert Services, specializing in litigation consulting and expert witness engagements. Given the unique nature of each case, Sameer offers a competitive advantage through an integrated team approach, including legal research, data analytics, private investigations, digital forensics, financial analysis, academic insight, and interviews. His team is strategic with client resources, ensuring that reports are developed collaboratively to achieve a blended rate. Co-experts are added strategically on merit. When engaged directly, all reports and testimony reflect Sameer's independent professional opinions Sameer has consulted on 400+ cases and regularly delivers CLE programs for State Bar Associations. He is a former investment and private banker, which affords him a framework for calculating damages on a wide range of case mandates. Over the past decade, Sameer's responsibilities at CFA Institute include publis...

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Eric S Heinz, MBA, MEM

MedTech Expert - 23 Years of Experience

Heinz Ventures, LLC

Memphis, Tennessee

Medical Devices, Marketing - M&A, Product Liability, Intellectual Property, Commercial Disputes, Mergers & Acquisitions, Venture Capital, Robotic Surgery, Spine, MedTech, Branding, Trademarks, Biomedical Engineering, Trade Secrets, da Vinci Surgery, Securities, Shareholder Litigation, Governance

With 23+ years of broad and deep functional experience in the MedTech/medical device industry, Eric Heinz provides litigation consulting and expert witness testimony related to commercial disputes, marketing, mergers & acquisitions, product liability, and intellectual property. Over his career, he has become a expert in the development and commercialization of surgical robotics, most notably through his past position as product manager for the da Vinci Surgical System at Intuitive Surgical. He is a registered patent agent, and is named as an inventor on 19 Issued US patents. His knowledge across product development engineering, marketing and M&A provide a unique perspective when understanding complex situations in this highly regulated industry. His extensive network in the industry (Top 1% LinkedIn Social Selling Index) facilitates warm introductions between engaged counsel and hard to source subject matter experts. He is known for his expertise in translating complex techn...

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Rhonda Harper, MBA

Testifying Consumer Survey and Marketing Expert

Harper Litigation Consulting and Research

Dallas, Texas

Intellectual Property, Marketing - Trademark Survey, Advertising Survey, Consumer Survey, Secondary Meaning, Genericness, Fame, Dilution, Advertising, Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal, Likelihood of Confusion, Trademark Infringment, Standards and Practices, Marketing

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues. Since 2005, she has been retained by more than 300 law firms to conduct or rebut nearly 300 litigation-focused consumer surveys and reports, author over 100 expert marketing reports, and testify more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims. With over 35 years of senior executive corporate leadership, Ms. Harper previously served as a Fortune 500 Chief Marketing Officer for two companies and as Senior Vice President and General Manager at a global communications agency. She has also served as an adjunct professor of marketing and is a successful serial entrepreneur....

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Tony Wright

SEO and Digital Marketing Expert - 25 yrs exp.

WrightIMC

Allen, Texas

Internet, Marketing - SEO, Search Engine Optimization, Google Adwords, Digital Advertising, Trademark, Website Development, crisis communication, public relations, advertising, advertising agency, AI, Advertising, Google, Bing, Wordpress, Defamation, brand reputation

Tony Wright offers over 26 years of expertise in interactive marketing and online reputation management. He is a valuable asset as an expert witness in legal cases involving digital marketing practices, online defamation, and brand reputation issues. He has also served as an expert witness in cases involving trademark disputes. Wright is an expert in search engine optimization with a background in traditional and digital public relations and journalism. Wright has successfully guided companies of all sizes through complex online challenges, helping them achieve profitability and manage crises effectively. Wright’s notable experience includes leading the online reputation management strategy for American Airlines after September 11, 2001. His extensive knowledge of corporate blogging, crisis communication, and digital brand strategy positions him as an authority. As the founder and driving force behind WrightIMC, he has overseen numerous interactive marketing, public relations, and...

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Alison Bechdol

Digital Data Expert - 15+ Years Experience

Mansfield, Texas

Internet, Marketing - CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pip...

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Chris Silver Smith

SEO Expert Witness | $98+ Million in Damage Awards

Argent Media

Dallas, Texas

Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. Litigation clients have included Versace, Adidas, Starbucks, Carnival Cruises, and PODS Enterprises. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith has also been Google Ads Search Certified and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis and has used sentiment analys...

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Steven M. Toole, MBA, MIM

Online reviews expert: Google, Yelp, fake reviews

Toole & Associates, LLC

Herndon, Virginia

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Robert W Palmatier, PhD

Top-Cited Sales and Marketing Expert

University of Washington & SAMS Institute

Oak Harbor, Washington

Marketing, Advertising - survey, brand, sales, trademark, misleading, trade secret, deceptive advertising, commercial best efforts, pharma, technology, retail, cpg, digital advertising, relationships, reasonable best efforts, beverage, eveready, loyalty, privacy, squirt

Robert W. Palmatier is the John C. Narver Endowed Chair in Business Administration and Tenured Professor of Marketing at the University of Washington's Foster School of Business. He is the founder and Research Director of the SAMS Institute (Sales and Marketing Strategy Institute), a global organization linking business and academics to generate knowledge in sales and marketing strategy. Professor Palmatier is the past Editor of both the Journal of Marketing (2018–2022) and the Journal of the Academy of Marketing Science (2015–2018) — consistently ranked among the top four highest-impact marketing journals globally. In those roles, he evaluated and made final publication decisions on thousands of peer-reviewed submissions, giving him unmatched insight into marketing research standards, methodology, and survey design. He has been recognized as the 6th most productive marketing scholar globally based on publications in premier marketing journals (2013–2022), ranked in the top 1% of ...

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Morgan K Ward, PhD, MBA

Consumer Psychology Expert
Marketing, Advert, Branding
Consumer Perception, Confusion