Marketing Expert Witnesses in Washington

Oak Harbor, Washington

Marketing, Advertising - survey, brand, sales, trademark, misleading, trade secret, deceptive advertising, commercial best efforts, pharma, technology, retail, cpg, digital advertising, relationships, reasonable best efforts, beverage, eveready, loyalty, privacy, squirt

Robert W. Palmatier is the John C. Narver Endowed Chair in Business Administration and Tenured Professor of Marketing at the University of Washington's Foster School of Business. He is the founder and Research Director of the SAMS Institute (Sales and Marketing Strategy Institute), a global organization linking business and academics to generate knowledge in sales and marketing strategy. Professor Palmatier is the past Editor of both the Journal of Marketing (2018–2022) and the Journal of the Academy of Marketing Science (2015–2018) — consistently ranked among the top four highest-impact marketing journals globally. In those roles, he evaluated and made final publication decisions on thousands of peer-reviewed submissions, giving him unmatched insight into marketing research standards, methodology, and survey design. He has been recognized as the 6th most productive marketing scholar globally based on publications in premier marketing journals (2013–2022), ranked in the top 1% of ...