Marketing Expert Witnesses in Colorado

Denver, Colorado

Internet, Marketing - SEO, Search Engine Optimization, Search Engines, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media

The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working in SEO since around 1999. He's been online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP in 2002 (with 60 SEO, PPC, and Web development staff), and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services (in SEO, PPC, Web development, and digital marketing) to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books...

HIGHLANDS RANCH, Colorado

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...

Fort Collins, Colorado

Marketing, Intellectual Property - Lanham Act, Trade dress, Claim substantiation, Damages apportionment, Influencer marketing, Likelihood of confusion, Secondary meaning, Consumer perception, Survey rebuttal, Pricing, Eveready survey, False advertising, Conjoint analysis, Daubert critique, Platforms, Squirt survey, Deception survey, Choice modeling, FRE 702, Retail

Lanham Act consumer surveys (Eveready, Squirt, trade dress, secondary meaning, deception). Conjoint/choice modeling for damages & apportionment. Rebuttals & Daubert/FRE 702 critiques. Services: survey design/oversight, conjoint valuation, report drafting, rebuttals, deposition, and trial testimony. Turnaround: record review 2–4 days; protocol 7–10 days; fielding 5–7 days; report 10–14 days post-field (scope-dependent). Availability: nationwide; English/Mandarin Chinese Conflicts: will conduct a conflicts check upon inquiry. Rates: standard expert rates; minimum engagement applies. Jonathan Z. Zhang is a tenured quantitative marketing professor and editorial leader specializing in consumer perception, branding, and digital platforms. He can design and critique Lanham Act consumer surveys—including likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and conduct conjoint/choice-based analyses for valuation and damag...