Marketing Expert Witnesses in Florida

Boca Grande, Florida

Marketing, Advertising - Survey research, Copyright & patent & intellectual Property, Fraud & class action, False & misleading advertising, Social media, Communications confusion and secondary meaning, Media claims, Misappropriation of image, Lanham act, Trademark & trade dress infringement, Trade secrets

Nationwide Services: Rare combination of an ADVERTISING and MARKETING expert who has substantial experience as BOTH a SENIOR EXECUTIVE and ACCOMPLISHED ACADEMICIAN. Dr. Larry Chiagouris has provided expert testimony and opinions on several issues, including damages, marketing, advertising, intellectual property issues (including the use of survey research) for plaintiffs and defendants. Opinions have been provided at federal/state court levels and arbitration venues for prominent firms to include Akin, Gump, Strauss Hauer & Feld LLP; Davis Wright Tremaine; Finnegan, Henderson, Farabow, Garrett & Dunner, LLP; Gibbons; Jones Day; Nixon Peabody; and Vorys, Sater, Seymour and Pease. Selected as one of 10 best and brightest researchers and called a branding guru and consumer behavior expert by the media. He is Past Chairman, Advertising Research Foundation and served as a member of the board of directors of the American Marketing Association. Litigation experience summary: • Expe...

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 32 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including a substantial case centering on a technology patent infringement claim against a Top 5 Internet company. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that depar...

Miami, Florida

Business Valuation, Financial - Business, Operations, Management, Strategy, Assets, Negotiations, Analysis, International, Japan, China, Korea, Europe, Mergers, Acquisitions, M&A, UK, FX, Board, Global, Marketing

Mr. Lerner is a highly seasoned business executive with an intense focus on Business Valuation, all driven by significant experience and accomplishments in Mergers and Acquisitions, business strategy, and international business expansion. Mr. Lerner honed his experience in business valuation through a lengthy and intense career in Mergers and Acquisitions. His career in M&A started at Merrill Lynch where he rose to Vice President, continued at Chase Manhattan Bank where he was a Managing Director at age 32, and then at Morgen Evan Advisory - the firm he founded. He has also served as the Chairman of Oaklins International, a global association of M&A firms, as well as a Board member of M&A Worldwide, another global M&A network. With more than 200 M&A transactions managed, Mr. Lerner has valued a wide range of companies from private to public, US based to foreign based, and across an extensive array of industries. Mr. Lerner has negotiated business valuations with some of the to...