Advertising Expert Witnesses

Los Angeles, California

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading Advertising, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade dress, Unfair Competition, Breach of contract, Partners, Copyrights, Forensic Marketing, Social media, Distribution

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver in Objectives, Strategies and Tactics. Battle-tested, deposition-tested. 22+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 57 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms an...

Westlake Village, California

Defamation, Communications - Journalism, Libel, Public Perception/Opinion, False Light/Privacy, Advertising, Slander, Negative Media Exposure, Defamation of Character, Marketing, Negative Online Reviews, Reputation Damage Costs, Public Opinion/Perception, Defamation, Online/Internet Defamation, Reputation Damage Repair/Costs

PROFESSIONAL BACKGROUND Professional Employment * Journalist: New York Times Reporter * Public Relations: Eight years working for 3 of top 10 PR firms in U.S. * PR/Communications Firm: Owned PR firm in Los Angeles 42 years (also provided Advertising and Marketing services) Professional Areas of Specialization * First PR firm in nation representing legal profession (1978). Represented 130 law firms. Provided PR, marketing and litigation services. * Handled communications ("Court of Public Opinion") and provided support in 250-300 litigation cases/trials nationwide. * Acknowledged nationally for expertise in crisis communications and reputation damage repair (created and implemented 50-60 reputation damage repair programs.) * National reputation with news media for reputation management and repair, utilized as expert media information source, analyst and commentator by print and electronic media (both news and feature), wire services. (Example: during and between the...

LOS ANGELES, California

Communications, Marketing - Public Relations, Crisis Management, Reputation Management/Harm, Social Media, Defamation, Slander, Libel, Franchises Franchisors Franchisees, SEO/Websites, Mainstream Media, Brand Reputation, Online internet harm, Marketing, PR Professional Practices/Malpractice, Advertising, Strategic Branding

Joann Killeen, APR, Fellow PRSA, has over 35 years of experience and is one of the few court-qualified, public relations expert witnesses. She is Accredited in Public Relations (APR) and a Fellow PRSA, awarded by the Public Relations Society of America, one of the leading public relations professional organizations. She is one of 400 members in the PRSA College of Fellows. With a proven track record of success in corporate, agency, technology, government, franchisee, education and health care, Killeen is an accomplished public relations professional whose client campaigns have won awards by PRSA. Her extensive experience enables her to quickly assess client's communications needs and recommend tailored, cost-effective strategic solutions. Killeen served as the President and CEO of the Public Relations Society of America in 2002, where she led the organization to record financial success, a first in its 76-year history. She has has engaged by law firms to provide pre-trial consu...

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 33 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including multiple cases centering on technology patent infringement claims against Top 5 Internet companies. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that department...

Jacksonville, Florida

Marketing, Defamation - Communications, Reputation Harm, Public Relations, Brand Reputation, PR/Marcom, Negative Media Exposure, Defamation of Character, PR Professional Practices, Reputational Damage, Media, SEO/Website, Strategic Branding, Public Opinion, Online/Internet Defamation, Online Reputation Management, Advertising, TV/Streaming, Film

A renowned communications professional, Chuck Malkus has 37+ years with leadership developing marketing and public relations strategies for Fortune 500 corporations. His specialization includes crisis management, reputation damage and defamation harm. His agency work includes serving as a chief strategy officer and he provides interviews for TV networks including CNBC, CNN, NBC and Fox Business. He currently lectures as a senior executive in residence at the University of North Florida and previously was a faculty member for Florida Atlantic University. He has worked broadly in advertising, branding, business development and reputation management. A prominent consumer behavior authority, he’s recognized for launching new brands and start-up businesses. Mr. Malkus has been described by The Miami Herald as a “public relations guru” and is a nationally recognized ethics authority. He has been a keynote speaker for organizations including the Kansas Government Finance Officers Associat...

GAINESVILLE, Florida

Computers, Information Technology - Databases, Algorithms, Parallel Computing, Distributed Computing, Distributed Systems, GPU Computing, High performance computing, Data Analytics, Big Data, Computer Science, Artificial Intelligence, Computer Vision, Machine Learning, Expert Systems, Cloud Computing, Marketing, CRM, Advertising, Optimization, Ad Servers

I am a Distinguished Professor of Computer Science at the University of Florida, IEEE Fellow, and AAAS Fellow, and I serve as an expert witness in patent litigation and other complex technology matters involving distributed systems, cloud infrastructure, data platforms, machine learning, GPU-accelerated and high-performance computing systems, and large-scale software architectures. My work focuses on helping counsel and courts understand how modern computing systems operate in practice—particularly where technical claims, system behavior, and real-world implementation diverge. This includes analyzing how systems behave under scale, latency, partial failure, and distributed coordination constraints. I provide clear, structured, and defensible technical analysis across all phases of litigation, including expert reports, depositions, PTAB/IPR proceedings, and trial testimony. I previously served as CTO and co-founder of Paramark, an ad-serving optimization platform (PILOT) that opera...

Falmouth, Massachusetts

Legal, Marketing - directories, advertising, expert witness marketing

New Hampshire

Legal, Marketing - directories, advertising, expert witness marketing

Dallas, Texas

Intellectual Property, Marketing - Trademark Survey, Advertising Survey, Consumer Survey, Secondary Meaning, Genericness, Fame, Dilution, Advertising, Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal, Likelihood of Confusion, Trademark Infringment, Standards and Practices, Marketing

Ms. Harper is a nationally recognized marketing and consumer perception expert retained by hundreds of law firms in high-stakes matters involving trademark infringement, false and misleading advertising, licensing disputes, branding conflicts, and complex marketing issues. Since 2005, she has been retained by more than 300 law firms to conduct or rebut nearly 300 litigation-focused consumer surveys and reports, author over 100 expert marketing reports, and testify more than 150 times. Her work is grounded in rigorous methodology, real-world marketplace experience, and a deep understanding of how consumers perceive brands, messaging, and competitive claims. With over 35 years of senior executive corporate leadership, Ms. Harper previously served as a Fortune 500 Chief Marketing Officer for two companies and as Senior Vice President and General Manager at a global communications agency. She has also served as an adjunct professor of marketing and is a successful serial entrepreneur....

Allen, Texas

Internet, Marketing - SEO, Search Engine Optimization, Google Adwords, Digital Advertising, Trademark, Website Development, crisis communication, public relations, advertising, advertising agency, AI, Advertising, Google, Bing, Wordpress, Defamation, brand reputation

Tony Wright offers over 26 years of expertise in interactive marketing and online reputation management. He is a valuable asset as an expert witness in legal cases involving digital marketing practices, online defamation, and brand reputation issues. He has also served as an expert witness in cases involving trademark disputes. Wright is an expert in search engine optimization with a background in traditional and digital public relations and journalism. Wright has successfully guided companies of all sizes through complex online challenges, helping them achieve profitability and manage crises effectively. Wright’s notable experience includes leading the online reputation management strategy for American Airlines after September 11, 2001. His extensive knowledge of corporate blogging, crisis communication, and digital brand strategy positions him as an authority. As the founder and driving force behind WrightIMC, he has overseen numerous interactive marketing, public relations, and...