Expert: Consumer Perception & Consumer Surveys
Contact this Expert Witness
- Company: InsightHive
- Phone: (773) 294-0403
- Cell: (773) 294-0403
- Website: wardconsumerexpert.com/
Specialties & Experience of this Expert Witness
General Specialties:
Marketing and Behavioral and Social SciencesKeywords/Search Terms:
consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion, copyrightEducation:
PhD, University of Texas, Austin; MBA, University of Texas, Austin; BS, Cornell UniversityYears in Practice:
20Number of Times Deposed/Testified in Last 4 Yrs:
2Additional Information
Dr. Ward is a consumer behavior scholar and expert witness who helps courts and litigants evaluate how consumers perceive brands, advertising, product design, and marketplace communications. Her work applies behavioral science, consumer psychology, and marketing principles to trademark, trade dress, false advertising, and related intellectual property matters. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.