Marketing Expert Witnesses in Georgia

Decatur, Georgia

Marketing, Behavioral and Social Sciences - consumer perception, likelihood of confusion, secondary meaning, implied endorsement, trademark infringement, false advertising, brand dilution, claim substantiation, survey design, trade dress, packaging perceptions, statistical analysis, false endorsement, consumer surveys, survey evidence, consumer confusion, copyright

Dr. Ward is a consumer behavior scholar and expert witness who helps courts and litigants evaluate how consumers perceive brands, advertising, product design, and marketplace communications. Her work applies behavioral science, consumer psychology, and marketing principles to trademark, trade dress, false advertising, and related intellectual property matters. Her expert witness work includes intellectual property litigation involving likelihood of confusion, secondary meaning, brand dilution, and related consumer perception issues, including the design and evaluation of litigation-oriented consumer surveys and service as a rebuttal expert in federal and state court proceedings.

Johns Creek, Georgia

Electronics, Business Operations - Semiconductors, Sales, Industrial Distribution, International, Components, Marketing, Supply Chain

Experienced senior executive, consultant, entrepreneur, researcher, expert witness, coach/mentor, lecturer & keynote speaker with strong record of international management, merger integration, strategy, sales, marketing, channel management & business development leadership in semiconductor industry. Repeated success at transforming organizations through recruitment of high performing management teams, leading complex cross-functional re-engineering initiatives, negotiating & resolving contracts, and developing/ implementing sales & marketing processes and corporate strategies. Acknowledged for analytical capabilities, sound business judgment, ability to communicate at all levels in an organization, garnering buy-in on strategies & solutions and establishing high-level of credibility with internal & external executive management.