Marketing Expert Witnesses

LOS ANGELES, California

Communications, Marketing - Public Relations, Crisis Management, Reputation Management/Harm, Social Media, Defamation, Slander, Libel, Franchises Franchisors Franchisees, SEO/Websites, Mainstream Media, Brand Reputation, Online internet harm, Marketing, PR Professional Practices/Malpractice, Advertising, Strategic Branding

Joann Killeen, APR, Fellow PRSA, has over 35 years of experience and is one of the few court-qualified, public relations expert witnesses. She is Accredited in Public Relations (APR) and a Fellow PRSA, awarded by the Public Relations Society of America, one of the leading public relations professional organizations. She is one of 400 members in the PRSA College of Fellows. With a proven track record of success in corporate, agency, technology, government, franchisee, education and health care, Killeen is an accomplished public relations professional whose client campaigns have won awards by PRSA. Her extensive experience enables her to quickly assess client's communications needs and recommend tailored, cost-effective strategic solutions. Killeen served as the President and CEO of the Public Relations Society of America in 2002, where she led the organization to record financial success, a first in its 76-year history. She has has engaged by law firms to provide pre-trial consu...

Los Angeles, California

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade Dress, Unfair Competition, Marketing Intelligence, Partners, Copyrights, Forensic Marketing, Web

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver. Battle-tested, deposition-tested. 20+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 55 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media. Worked within companies (DIR...

Lone Tree, Colorado

Hotel & Restaurant - Resort, Condo Resort, Condo Hotel, Hotel Operations, Asset Management, Marketing, Renovation, Sales & Marketing

A 40-year veteran of the Hotel/Resort industry, Fischer's hospitality career includes work in full service resorts, condo resorts and hotels, to include positions at the world-famous Greenbrier and Broadmoor Hotels. Additionally, he has experience in multi unit management of branded and non-branded assets. He is well balanced with strong business acumen in financials, guest service, renovations, sales & marketing, team building, and developing culture.

Miami, Florida

Business Valuation, Financial - Business, Operations, Management, Strategy, Assets, Negotiations, Analysis, International, Japan, China, Korea, Europe, Mergers, Acquisitions, M&A, UK, FX, Board, Global, Marketing

Mr. Lerner is a highly seasoned business executive with an intense focus on Business Valuation, all driven by significant experience and accomplishments in Mergers and Acquisitions, business strategy, and international business expansion. Mr. Lerner honed his experience in business valuation through a lengthy and intense career in Mergers and Acquisitions. His career in M&A started at Merrill Lynch where he rose to Vice President, continued at Chase Manhattan Bank where he was a Managing Director at age 32, and then at Morgen Evan Advisory - the firm he founded. He has also served as the Chairman of Oaklins International, a global association of M&A firms, as well as a Board member of M&A Worldwide, another global M&A network. With more than 200 M&A transactions managed, Mr. Lerner has valued a wide range of companies from private to public, US based to foreign based, and across an extensive array of industries. Mr. Lerner has negotiated business valuations with some of the to...

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

Parker, TX, Texas

Agriculture, Management - Poultry, Chicken, Turkey, Commodity Markets, Protein Markets, Sales, Market Prices, Management, Accounting, Marketing, Trading, Food Processing, Meat Processing, Agri-business, Further Processed Foods, Food Manufacturing, Live Production, Animal Agriculture, Contract Farming, Rendering - By Products

I have over 45 years of experience in all aspects the meat/poultry and food processing industry, including serving in every level of management from production line worker to supervisor, to general manager, Vice President, Senior Vice President, Executive Vice President, Chief Operating Officer, President, Chief Executive Officer, Board Member, Board Vice Chairman, Board Chairman and owner. My direct functional experience is exceptionally broad spanning live operations, grain purchasing, feed milling, basic and further processing operations, facility maintenance, packaging, sales, marketing, distribution, transportation, logistics, advertising, accounting, and finance. I have overseen production operations and sales feeding into virtually every marketing channel including wholesale clubs, retail grocery chains, institutional distributors, foodservice for casual dining and fast food restaurants, export markets and commodity trading. I have overseen national brand name product lines...