False Advertising Expert Witnesses

Los Angeles and San Francisco , California

Business Damages, Intellectual Property - Damages, Economic Damage, Accounting, Intellectual Property, DMCA, Patent, Copyright, Trademark, Royalty Audit, Fraud, False Advertising, Valuation, Breach of Contract, Wrongful Termination, Employment Law, Brands, Complex Business Litigation, Personal Injury, Lost Profits, Unjust Enrichment

ECONOMIC DAMAGES, IP, ROYALTY AUDIT, BREACH OF CONTRACT EXPERT. "the Expert's Expert". Leading testifying forensic expert on financial damages in litigations for intellectual property, general damages, breach of contract, misappropriation of trade secrets, unfair competition, licensing disputes, reasonable royalty rates, lost profits, fraud, & royalty auditor competence. His 30+ years experiences includes corporate and as an in-charge KPMG Partner. He was the Chief Audit Officer of Beats (now Apple). Author of two books on contract financial language and auditing (Oxford University Press & LexisNexis). His well-written grounded reports are cited as best examples by judges. Economic Damages Mr. Blum has been a damages expert on more than 100 federal and state cases. Cases include complex litigation, intellectual property (patents, copyrights, trademarks, false advertising, royalty auditor competence, fraud, DMCA), wrongful termination, construction defect, internet, marketing, unfa...

Los Angeles, California

Economics, Business Damages - Damages, Lost Profit, Reasonable Royalty, False Advertising, Consumer Fraud, Class Certification, Class Action, Market Power, Market Definition, Patent, Survey, Valuation

Dr. Eric Forister is an expert economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. He focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality. He is a Senior Economist at Econ One and can be reached for more information upon request. Learn more at www.econone.com/staff-member/eric-forister.

Burlington, Massachusetts

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, Secondary meaning, Genericness, Dilution, False advertising, Deceptive advertising, Class action

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. S...