Testifying Consumer Survey Expert

Specialties & Experience of this Expert Witness

Additional Information

Amanda T. Bulian is a senior manager at Applied Marketing Science, Inc. (AMS) and serves as a testifying survey expert on matters related to intellectual property, false and deceptive advertising, and class actions. At AMS, she provides expert research consultation and rebuttal critiques for consumer survey evidence in federal and state civil litigation matters and cases brought to the National Advertising Division (NAD). She has comprehensive experience designing and executing consumer surveys for matters involving trademark and trade dress likelihood of confusion, secondary meaning, and genericness, as well as surveys assessing consumer perceptions and materiality of allegedly deceptive advertising and marketing claims. Amanda’s expert services include survey design, data collection, experimental data analysis, expert report preparation, critiques of opposing expert reports, expert testimony, and guidance on the deposition and trial questioning of opposing expert witnesses. She is a member of the American Association for Public Opinion Research (AAPOR), the Insights Association, the International Trademark Association (INTA), and Women in Research (WIRe). Her previous experience includes working in global brand management for Suntory Global Spirits, where she managed consumer insights, product innovation, brand performance and strategy, and creation of brand marketing plans. Amanda holds a Master of Business Administration from the University of Chicago Booth School of Business, where she was awarded the Kilts Center for Marketing Award for Academic Excellence and graduated with Honors. She also holds a Bachelor of Arts in Psychology with minors in Statistics and Economics from Connecticut College. AMS is a market research and consulting firm with an established practice focused on consumer surveys for litigation. AMS has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Consumer surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigor, carefully analyzed and supported by clear, authoritative expert testimony. Our decades of experience, methodical approach and expert understanding of the litigation process have helped us consistently deliver outstanding results for our clients. AMS collaborates with a network of talented litigation survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. AMS's litigation services include evaluation of potential benefits of collecting market research data; survey design, implementation, and analysis; expert report preparation; critique of opposing expert reports; expert testimony; guidance on the deposition and trial questioning of opposing expert witnesses.