Likelihood Of Confusion Expert Witnesses

Los Angeles, California

Industrial Design, Intellectual Property - Design, Design Patent Infringement, Design Patent Validity, Utility Patent Infringement, Utility Patent Validity, Patent Litigation, Trade Dress Infringement, Trade Dress, Secondary Meaning, Functionality, Likelihood of Confusion, Product Design, Industrial Design

Formerly a corporate lawyer, I graduated Harvard Law School and later earned a Master's in Industrial Design at Pratt Institute. From toys to complex medical devices, I've spent the past 28 years guiding innovation through strategic product development, and have helped hundreds of clients bridge the elusive gap between creative insight and commercial success. As design consultant to a broad range of markets and industries, I keep my finger on the pulse of critical trends in consumer electronics, medical devices, transportation, IOT, toys, and a host of other product categories. With clients including LG Electronics, Swingline, Kimberly Clark, Olympus, Qualcomm, Novartis, Fisher Price, Blackberry, Dell, Intel, Disney and Hallmark, I bring that foundation of understanding to my work as design expert witness, and it has proven invaluable to developing effective litigation strategies and legal arguments. Designers think in such a unique way that it's been coined “Design Thinking,” whi...

Burlington, Massachusetts

Marketing, Advertising - Survey research, Lanham Act, trademark infringement, trade dress infringement, likelihood of confusion, dilution, secondary meaning, genericness, false/deceptive advertising, class action, Intellectual property

Federal and state level qualified consumer survey expert with 30 years market research experience. Principal at Applied Marketing Science, Inc., a full-service market research and consulting firm. Mr. Sowers has served as a testifying expert and submitted reports to Federal and State Courts, as well the Trademark Trial and Appeal Board, in a variety of litigation matters on behalf of plaintiffs and defendants. He has personally designed and conducted thousands of market research surveys across a broad range of modalities and a broad range of populations. Mr. Sowers hosts an annual CLE accredited webinar on survey evidence in Intellectual Property and serves as an editor for The Trademark Reporter. His expert services include survey design, implementation and analysis, expert report preparation, critique of opposing expert reports, expert testimony, guidance on the deposition and trial questioning of opposing expert witnesses.

Seattle, Washington

Marketing, Advertising - Consumer Surveys, Lanham Act, Likelihood of Confusion, Dilution, Trade Dress Infringement, Intellectual Property, Trademarks, Genericness, False & Deceptive Advertising, False Labeling, Consumer Class Actions, TTAB Surveys, NAD Surveys, Lanham Act Surveys, Litigation Surveys, Consumer Protection Act

Consumer Survey Expert Practice Michael Keyes is a consulting and testifying consumer survey expert and leads Dorsey’s Consumer Insights Group. Mike brings a truly unique value proposition to his work as an expert. Not only does he have an advanced degree in Survey Research & Data Analysis, but he also has over two decades of practical experience as a trial lawyer in drafting and analyzing consumer surveys, as well as collaborating with, deposing, and cross-examining survey experts. Mike understands the critical importance of this type of evidence in litigation and excels at making it relatable and understandable to judges and juries. Mike is a leading voice on consumer survey evidence, regularly presenting at national conferences and events hosted by the ABA, AIPLA, PLI, Strafford, and AAPOR (the American Association for Public Opinion Research). He publishes frequently on the topic of consumer surveys and maintains an active following on LinkedIn where hundreds of lawyers and su...