Testifying Consumer Survey Expert
Contact this Expert Witness
- Phone: 323-508-9055
- Website: ams-litigation.com/survey-experts/lucas-carden/
Specialties & Experience of this Expert Witness
General Specialties:
Marketing and AdvertisingKeywords/Search Terms:
Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, DilutionEducation:
PhD, Psychology (Concentration: Social and Consumer Psychology), University of Southern California; MS, Human Behavior, University of Southern California; BA, University of KentuckyYears in Practice:
10+Additional Information
Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has conducted survey research and served as a consultant on consumer behavior and perception for Fortune 500 companies including Procter & Gamble, Johnson & Johnson, and Intel. He has also held academic appointments as a Postdoctoral Scholar at the University of Southern California Marshall School of Business, a Visiting Assistant Professor of Psychology at Occidental College, and an invited Visiting Researcher at INSEAD Business School. Dr. Carden has published research in peer-reviewed psychology and consumer behavior journals and contributed research support to scholarship on the psychology of trademark and false advertising surveys published in Trademark and Deceptive Advertising Surveys: Law, Science, and Design (ABA, 2022). Dr. Carden holds a Ph.D. in psychology with a concentration in social and consumer psychology from the University of Southern California. He also holds an M.S. in human behavior from the University of Southern California and a B.A. in psychology from the University of Kentucky.