Digital Marketing Expert Witnesses

HIGHLANDS RANCH, Colorado

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...

Denver, Colorado

Internet, Marketing - SEO, Search Engine Optimization, Search Engines, Digital Marketing, Domain Names, Cybersquatting, Ecommerce, Cryptocurrency, Bitcoin, Online Defamation, Pay Per Click, PPC, Affiliate Marketing, Amazon Marketplace Retailing, Internet Marketing, Web Site Development, Social Media

The best-selling author of SEO for Dummies and dozens of other Internet-technology related books, Peter Kent has been working in SEO since around 1999. He's been online since 1984, and in technology since 1979. He was the founder of an e-business service provider funded by one of the world's largest VC firms, and of an Internet-related publishing company (he built his first ecommerce Web site in 1997), VP of Web Solutions for a national ISP in 2002 (with 60 SEO, PPC, and Web development staff), and VP of marketing for a Web-applications company. Since 2003 Mr. Kent has provided consulting services (in SEO, PPC, Web development, and digital marketing) to literally hundreds of companies, large and small, in various areas of digital marketing, including projects for Amazon, Time Warner Cable / Roadrunner, Lonely Planet, Zillow, Avvo, Honey Baked Ham, Dunn & Bradstreet, and Tower Records. Mr. Kent wrote the Complete Idiot's Guide to the Internet in 1993, followed by a plethora of books...

Louisville, Kentucky

Internet, Marketing - SEO, SEM, Search Engine, HAR File Analysis, Search Marketing, Search Advertising, Digital Marketing, Online Marketing, Google Ads, Facebook Ads, AdWords, Web Analytics, Analytics, Google Analytics, Adobe Analytics, Social Advertising, Social Marketing, Log File Analysis, Organic & Paid Search, Server Logs

Jeff is a digital marketing and business intelligence executive with over 20 years of experience across e-commerce, SEO/SEM, social media, analytics, and brand strategy. He has served as an expert witness in 15 matters involving topics such as consumer privacy, advertising technology, HAR file analysis, lead generation, and brand/trademark infringement. Mr. Rushton has provided six depositions, four in the past four years, and has testified in state and federal courts on three occasions. His expertise spans SEO/SEM strategy, advertising platforms, web server/user logs, data flow across digital ecosystems, and the attribution of platform growth. He draws on deep technical experience including website architecture, marketing analytics, data visualization (Power BI, Tableau), and cross-platform performance measurement. Mr. Rushton has held senior leadership roles at global corporations and has lectured at UCLA, USC, and continues to teach at The University of Louisville, Sullivan Unive...

Doylestown, Pennsylvania

Defamation, Information Technology - Financial Damages, Economic Damages, Internet Defamation, Digital Marketing, Business Valuation, Libel Slander, Reputation Management, Search Engine Optimization, Marketing, Public Relations, Cyber Investigations, Digital Forensics, Social Media, IP Damages, YouTube, Instagram, Facebook

Sameer leads a 250+ member team at Blue Ocean Global Technology and Capital Expert Services, specializing in litigation consulting and expert witness engagements. Given the unique nature of each case, Sameer offers a competitive advantage through an integrated team approach, including legal research, data analytics, private investigations, digital forensics, financial analysis, academic insight, and interviews. His team is strategic with client resources, ensuring that reports are developed collaboratively to achieve a blended rate. Co-experts are added strategically on merit. When engaged directly, all reports and testimony reflect Sameer's independent professional opinions Sameer has consulted on 400+ cases and regularly delivers CLE programs for State Bar Associations. He is a former investment and private banker, which affords him a framework for calculating damages on a wide range of case mandates. Over the past decade, Sameer's responsibilities at CFA Institute include publis...