SEO Expert Witness | $98+ Million in Damage Awards

Specialties & Experience of this Expert Witness

Additional Information

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. Litigation clients have included Versace, Adidas, Starbucks, Carnival Cruises, and PODS Enterprises. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith has also been Google Ads Search Certified and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis and has used sentiment analysis to assess whether topics and persons have been presented favorably or negatively in social media. He has also served as an expert witness in cases involving online reviews and ratings, online reputation management, defamation, and unfair trade practices. As a longtime internet marketing agency operator, Smith not only knows practical SEO and Social Media strategies and theories, but he has also provided SEO and Social Media on behalf of numerous individuals and Fortune 500 companies. This deep background in practical internet marketing provides a formidable advantage and a uniquely informed specialist. Prior to founding his agency, Chris Silver Smith worked at Verizon where he was awarded the prestigious individual Verizon Excellence Award for his research and development of Search Engine Optimization projects from 2003-04, based on his pioneering research in SEO dating back to 1997. Smith was also awarded the team Verizon Excellence Award for the Superpages.com Traffic Growth Team projects for work involving search optimization. During his time at Verizon, Smith's contributions resulted in the filing of multiple patents in search engine and user-interface (UI & UX) technologies, a number of which were granted by the US Patent & Trademark Office. Smith has long written for Search Engine Land on topics involving SEO, Social Media, Online Reputation Management, and Internet Marketing. Smith has also spoken at many professional conferences on these topics.