Search Engine Optimization Expert Witnesses in Texas

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...

Dallas, Texas

Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. Litigation clients have included Versace, Adidas, Starbucks, Carnival Cruises, and PODS Enterprises. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith has also been Google Ads Search Certified and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis and has used sentiment analys...

Mansfield, Texas

Internet, Marketing - CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pip...

Allen, Texas

Internet, Marketing - SEO, Search Engine Optimization, Google Adwords, Digital Advertising, Trademark, Website Development, crisis communication, public relations, advertising, advertising agency, AI, Advertising, Google, Bing, Wordpress, Defamation, brand reputation

Tony Wright offers over 26 years of expertise in interactive marketing and online reputation management. He is a valuable asset as an expert witness in legal cases involving digital marketing practices, online defamation, and brand reputation issues. He has also served as an expert witness in cases involving trademark disputes. Wright is an expert in search engine optimization with a background in traditional and digital public relations and journalism. Wright has successfully guided companies of all sizes through complex online challenges, helping them achieve profitability and manage crises effectively. Wright’s notable experience includes leading the online reputation management strategy for American Airlines after September 11, 2001. His extensive knowledge of corporate blogging, crisis communication, and digital brand strategy positions him as an authority. As the founder and driving force behind WrightIMC, he has overseen numerous interactive marketing, public relations, and...