Advertising Expert Witnesses in California

Los Angeles, California

Advertising - Advertising measurement, Streaming / CTV analytics, Campaign performance, Marketing effectiveness, Media analytics, Audience measurement, Programmatic media, Ad verification, Cross-platform measurement, Data transparency, OTT / CTV, Audience insights, Ad Tech, Digital advertising, Media accountability, Digital media strategy

Ashek Hossain is a senior media measurement and advertising technology professional with over a decade of experience across CTV, streaming, and digital analytics. He currently serves as a Senior Director of Digital Measurement, working with leading publishers, advertisers, and platforms to improve the accuracy, transparency, and effectiveness of modern media measurement. His expertise includes audience measurement, cross-platform analytics, campaign performance, and data integrity, with a focus on helping organizations understand how advertising is delivered, measured, and optimized across digital and streaming environments. Ashek has held leadership roles across media, ad tech, and data analytics organizations and has partnered directly with major advertising, technology, and entertainment companies to support measurement frameworks, reporting standards, and performance analysis. His background combines hands-on technical knowledge of measurement systems with a strong understandi...

San Francisco, California

Search Engine Optimization, Advertising - SEO, search engine optimization, social media, google ads, adwords, online advertising, online ads, digital advertising, PPC, pay-per-click, social media marketing, facebook, youtube, instagram, tiktok, twitter, linkedin

Jason McDonald is an internet pioneer, having started his first company (eg3.com) in 1994. Nowadays, he works as an 'SEO expert witness,' a 'Google Ads expert witness,' and a 'social media expert witness,' helping attorneys identify the facts and establish the truth in complex litigation concerning organic efforts and advertising on key social media platforms such as Facebook Ads, Instagram marketing and ads, YouTube ads, Instagram ads, and other ad platforms like TikTok, LinkedIn, and Twitter. Working as an expert witness in digital advertising and marketing, Jason has helped judges, juries, and attorneys understand the factual complexities of how marketing works online. Research and testimony has commonly dealt with trademark disputes, branding, and the complexities of organic and ads for SEO, Social Media, and Google Ads. If you are an attorney looking for an expert witness with a passion for the facts, please reach out to Jason. In addition to a thriving consulting business for...

Los Angeles, California

Marketing, Advertising - Survey research, Intellectual property, Lanham Act, Trademark infringement, Trade dress infringement, Likelihood of confusion, False advertising, Deceptive advertising, Secondary meaning, Genericness, Dilution

Lucas Carden, Ph.D., is a research scientist and managing partner at FocusMark LLC and serves as a testifying survey expert on matters related to trademark and trade dress infringement and false and deceptive advertising. He has over a decade of experience designing, executing, and evaluating consumer surveys for complex litigation matters, corporate market research, and academic research. Dr. Carden has been retained as a survey expert in multiple litigation matters before United States District Courts. He has experience supporting other litigation survey experts, as well as conducting survey research and preparing rebuttal critiques in disputes regarding likelihood of confusion, secondary meaning, genericness, false and deceptive advertising, materiality, and patent valuation. His litigation experience includes matters before federal and state courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Beyond litigation, Dr. Carden has con...

LOS ANGELES, California

Communications, Marketing - Public Relations, Crisis Management, Reputation Management/Harm, Social Media, Defamation, Slander, Libel, Franchises Franchisors Franchisees, SEO/Websites, Mainstream Media, Brand Reputation, Online internet harm, Marketing, PR Professional Practices/Malpractice, Advertising, Strategic Branding

Joann Killeen, APR, Fellow PRSA, has over 35 years of experience and is one of the few court-qualified, public relations expert witnesses. She is Accredited in Public Relations (APR) and a Fellow PRSA, awarded by the Public Relations Society of America, one of the leading public relations professional organizations. She is one of 400 members in the PRSA College of Fellows. With a proven track record of success in corporate, agency, technology, government, franchisee, education and health care, Killeen is an accomplished public relations professional whose client campaigns have won awards by PRSA. Her extensive experience enables her to quickly assess client's communications needs and recommend tailored, cost-effective strategic solutions. Killeen served as the President and CEO of the Public Relations Society of America in 2002, where she led the organization to record financial success, a first in its 76-year history. She has has engaged by law firms to provide pre-trial consu...

Los Angeles, California

Marketing, Advertising - Marketing, Sales, Advertising, Ads, Promotion, Misleading Advertising, Deceptive Ads, Unfair Advertising, Business Practices, Intellectual Property, Patents, Deceptive Promotion, Trade dress, Unfair Competition, Breach of contract, Partners, Copyrights, Forensic Marketing, Social media, Distribution

Senior Marketing & Advertising Professional. Marketing Analyst. Marketing & Business Problem Solver in Objectives, Strategies and Tactics. Battle-tested, deposition-tested. 22+ years as Marketing and Advertising expert. Cases: Marketing; Advertising; Ads; breach of contract; business strategies, practices; business and professions code compliance and violations; unfair competition, contracts, sponsorships; deceptive, false advertising; media; intellectual property; patents; usage of models; advertising agencies; trade secrets; partner business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. I have been deposed, testified in court and arbitration: 57 times. Cases have included contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms an...

Westlake Village, California

Defamation, Communications - Journalism, Libel, Public Perception/Opinion, False Light/Privacy, Advertising, Slander, Negative Media Exposure, Defamation of Character, Marketing, Negative Online Reviews, Reputation Damage Costs, Public Opinion/Perception, Defamation, Online/Internet Defamation, Reputation Damage Repair/Costs, Journalism

PROFESSIONAL BACKGROUND Professional Employment * Journalist: New York Times Reporter * Public Relations: Eight years working for 3 of top 10 PR firms in U.S. * PR/Communications Firm: Owned PR firm in Los Angeles 42 years (also provided Advertising and Marketing services) Professional Areas of Specialization * First PR firm in nation representing legal profession (1978). Represented 130 law firms. Provided PR, marketing and litigation services. * Handled communications ("Court of Public Opinion") and provided support in 250-300 litigation cases/trials nationwide. * Acknowledged nationally for expertise in crisis communications and reputation damage repair (created and implemented 50-60 reputation damage repair programs.) * National reputation with news media for reputation management and repair, utilized as expert media information source, analyst and commentator by print and electronic media (both news and feature), wire services. (Example: during and between the...