Google Analytics Expert Witnesses

San Diego, California

Intellectual Property, Appraisal & Valuation - Defamation Damages, IP Valuation, Intellectual Property Damages, IP Damages, Licensing, Trademarks, Copyrights, Trade Secrets, Right of Publicity, Publicity Rights, Economics, Website Valuation, Licensing Customs & Practices, Google Analytics, Social media analysis, social media valuation, Reputational Repair, Reputational Damages

Doug Bania is the founding principal of Nevium Intellectual Property Consultants. Nevium specializes in: IP Valuation - Valuation and financial analysis of patents, copyrights, trademarks, internet & social assets, brands, publicity rights, intangible assets and business enterprises. IP Damages Experts - Expert testimony and damages opinions for IP infringement, defamation, licensing, marketing, business interruption and civil litigation. IP Strategic Advisors - Strategic services to leverage IP assets and connect IP to financial performance. Infringement Investigation - Analysis of IP infringement on websites, Google Ads, social media, SEO and online advertising. Defamation Investigation - Quantify how viral defamatory statements spread on traditional and social media. Reputational Damages - Quantify the cost of a reputational repair program. Mr. Bania has been the named expert for approximately 130 cases, deposed 38 times and has provided trial testimony 10 times. Mr. Ban...

San Francisco, California

Internet, Technology - Web Analytics, Search Engines, Prior Art, Search Engine Optimization (SEO), ChatGPT, AI, Algorithms, Mobile Apps, YouTube, Google Ads, Copyright/Trademark, Website Development, Google Analytics, Social Media, Facebook, Twitter, Instagram, Snapchat, Patent, IP

Ms. Stricchiola has been retained as a testifying or consulting expert in over 100 litigation matters in U.S. and Canadian courts, has testified at 21 depositions, testified at 7 trial and arbitration proceedings, and written over 70 expert reports and declarations on various internet-related topics pertaining to web analytics, traffic validity, online advertising, search engine optimization, social media content, digital content discoverability, and related topic areas. Cases in which she has provided expert testimony have included class action, trademark, copyright, and trade secret matters, and her patent litigation testimony has included claims construction and validity, infringement, and indefiniteness analyses. Current cases include matters involving generative AI and related training data, copyright, and market substitution issues. With twenty-five years of experience in digital platforms, her expertise includes web analytics, digital marketing, search engine optimization, a...

New London, Connecticut

Internet, Cybersecurity - E-commerce, Ecommerce, SEO, Search Engine Optimization, PPC, Pay Per Click Advertising, Internet Marketing, Web Development, Mobile Apps, Google Analytics, Google Ads, Digital Forensics, Internet Security, Privacy, Wiretapping, Patent, Trademark, Reputation Management, Online Defamation

Jonathan Hochman, PhD serves as consulting and testifying expert for cases related to Internet marketing, e-commerce, website development, digital forensics, search engine optimization (SEO), pay-per-click (PPC) advertising, privacy, securities fraud in the technology industry, and disputes related to technology startups. Since 2007 he has provided expert witness services to plaintiffs and defendants alike for disputes involving trademarks, patents, trade secrets, copyrights, contracts, defamation and online reputation, unfair competition, conspiracy and fraud. Dr. Hochman has testified in 24 trials and 69 depositions. He has served as an expert in hundreds of cases. His clients have been located in the United States, Canada, Australia, the United Kingdom, Israel, Ukraine, and Romania. A Yale University graduate with four degrees in computer science, Dr. Hochman has worked as a sales, marketing and technology consultant for 35 years. After managing several prior businesses, he ...

Louisville, Kentucky

Internet, Marketing - SEO, SEM, Search Engine, HAR File Analysis, Search Marketing, Search Advertising, Digital Marketing, Online Marketing, Google Ads, Facebook Ads, AdWords, Web Analytics, Analytics, Google Analytics, Adobe Analytics, Social Advertising, Social Marketing, Log File Analysis, Organic & Paid Search, Server Logs

Jeff is a digital marketing and business intelligence executive with over 20 years of experience across e-commerce, SEO/SEM, social media, analytics, and brand strategy. He has served as an expert witness in 15 matters involving topics such as consumer privacy, advertising technology, HAR file analysis, lead generation, and brand/trademark infringement. Mr. Rushton has provided six depositions, four in the past four years, and has testified in state and federal courts on three occasions. His expertise spans SEO/SEM strategy, advertising platforms, web server/user logs, data flow across digital ecosystems, and the attribution of platform growth. He draws on deep technical experience including website architecture, marketing analytics, data visualization (Power BI, Tableau), and cross-platform performance measurement. Mr. Rushton has held senior leadership roles at global corporations and has lectured at UCLA, USC, and continues to teach at The University of Louisville, Sullivan Unive...

Dallas, Texas

Internet, Marketing - Search Engine Optimization, SEO, Defamation, Technology, Online Advertising, Social Media, Reputation Management, Domain Names, Cybersquatting, Internet Analytics, APIs, API Development, Internet Advertising, Google Ads, Google Analytics, Facebook, Twitter, YouTube, Instagram, Trademark Infringement

With more than $98 million awarded to litigation clients, Chris Silver Smith has provided expert witness services on cases involving major search engines, search engine optimization (SEO), social media, internet analytics, search engine algorithms, application programming interfaces (APIs), image meta data, patents, domain names, cybersquatting / typosquatting, online defamation, reputation management, blogging, mapping, and more. Litigation clients have included Versace, Adidas, Starbucks, Carnival Cruises, and PODS Enterprises. As an SEO Expert Witness, he has provided analysis and testified in cases involving trademark infringement conducted through various search engine optimization techniques. Smith has also been Google Ads Search Certified and has testified as a Pay-Per-Click Ads expert witness in cases involving the use of trademarks, copyrighted content, and keyword targeting involving PPC ads. Smith is also skilled in social media analysis and has used sentiment analys...

Mansfield, Texas

Internet, Marketing - CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pip...