Survey Expert Witnesses

Los Angeles, California

Economics, Business Damages - Damages, Lost Profit, Reasonable Royalty, False Advertising, Consumer Fraud, Class Certification, Class Action, Market Power, Market Definition, Patent, Survey, Valuation

Dr. Eric Forister is an expert economist with testifying experience on market definition, market power, and damages. His expertise includes applying advanced statistical techniques to datasets, synthesizing information from documents, and designing and evaluating surveys. He focuses on relevant questions to tackle complex issues with an efficient and effective style of communication. Dr. Forister also has extensive experience consulting on issues including royalty rates, irreparable harm, sampling, survey design, common impact, and materiality. He is a Senior Economist at Econ One and can be reached for more information upon request. Learn more at www.econone.com/staff-member/eric-forister.

Sunnyvale, California

Behavioral and Social Sciences, Statistics - market research, survey, survey research, sales forecasting, market share, statistics, econometrics, pricing, financial projections, apportionment, patent litigation, false advertising, trademark, copyright, construction defects, sampling, brand name, intellectual property, valuation

Dr. Weber has 40+ years of real-world experience in market research surveys, market analysis, statistics, econometrics, sales & share forecasts, data analytics, pricing, and financial projections. She has led more than 200 engagements involving analysis of marketing, pricing, product development, product design, product line, distribution channel, bundling, partnering, segmentation, advertising, customer satisfaction and/or business strategies. She has led more than 250 market research studies, measuring demand for products & features, price sensitivity, inertia, brand awareness, brand value, feature value, usage of features and consumables, attitudes, behaviors, response to messaging, and/or perceptions. She has conducted more than 100 conjoint measurement surveys, built more than 100 market models to predict consumer behavior, and has moderated more than 200 focus groups. She has deep experience with statistical analyses and data analyses performed for a wide variety of business p...

Oak Harbor, Washington

Marketing, Advertising - survey, brand, sales, trademark, misleading, trade secret, deceptive advertising, commercial best efforts, pharma, technology, retail, cpg, digital advertising, relationships, reasonable best efforts, beverage, eveready, loyalty, privacy, squirt

Robert W. Palmatier is the John C. Narver Endowed Chair in Business Administration and Tenured Professor of Marketing at the University of Washington's Foster School of Business. He is the founder and Research Director of the SAMS Institute (Sales and Marketing Strategy Institute), a global organization linking business and academics to generate knowledge in sales and marketing strategy. Professor Palmatier is the past Editor of both the Journal of Marketing (2018–2022) and the Journal of the Academy of Marketing Science (2015–2018) — consistently ranked among the top four highest-impact marketing journals globally. In those roles, he evaluated and made final publication decisions on thousands of peer-reviewed submissions, giving him unmatched insight into marketing research standards, methodology, and survey design. He has been recognized as the 6th most productive marketing scholar globally based on publications in premier marketing journals (2013–2022), ranked in the top 1% of ...