Top-Cited Sales and Marketing Expert

Specialties & Experience of this Expert Witness

Additional Information

Robert W. Palmatier is the John C. Narver Endowed Chair in Business Administration and Tenured Professor of Marketing at the University of Washington's Foster School of Business. He is the founder and Research Director of the SAMS Institute (Sales and Marketing Strategy Institute), a global organization linking business and academics to generate knowledge in sales and marketing strategy. Professor Palmatier is the past Editor of both the Journal of Marketing (2018–2022) and the Journal of the Academy of Marketing Science (2015–2018) — consistently ranked among the top four highest-impact marketing journals globally. In those roles, he evaluated and made final publication decisions on thousands of peer-reviewed submissions, giving him unmatched insight into marketing research standards, methodology, and survey design. He has been recognized as the 6th most productive marketing scholar globally based on publications in premier marketing journals (2013–2022), ranked in the top 1% of all business researchers by Clarivate Analytics (multiple consecutive years), ranked in the top 0.3% of most-cited marketing scholars by World's Top 2% Scientists (2024), and has accumulated more than 34,000+ citations on Google Scholar. Prior to his academic career, Professor Palmatier held senior executive industry positions including President and Chief Operating Officer of C&K Components ($110M global electronics firm) and European General Manager and Director of Worldwide Marketing at Tyco-Raychem Corporation. He also served as a Lieutenant in the US Navy onboard nuclear submarines. This combination of C-suite executive experience and world-class academic credentials is rare among marketing expert witnesses. Professor Palmatier has testified in more than 15 Federal and State matters, including trials in Federal courts and the US Tax Court. He serves both plaintiffs (45%) and defendants (55%). He has been retained by Am Law 100 firms including BraunHagey & Borden, Knobbe Martens, Kirkland & Ellis, Sidley Austin, Eversheds Sutherland, and others. The SAMS Institute provides access to affiliated PhD-level research support for larger matters.The SAMS Institute provides Professor Palmatier with access to a network of affiliated PhD-level researchers and faculty, enabling robust research support for larger and more complex matters as needed.