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Retail Expert Witnesses

Retail expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on retail. The retail expert witness listings on this page are typically from fields/areas of expertise such as: Accounting, Advertising, Appraisal & Valuation, Architecture, Business Damages, Business Operations, Business Valuation, Construction Defects, Dram Shop & Alcohol Services, Gaming & Gambling, Hotel & Restaurant, Intellectual Property, Manufacturing, Marketing, and Oil and Gas.

Jerry Birnbach FISP, Assoc AIA

Retail Expert Witness
Slip Trip & Fall
Experienced Expert

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David J. Brotman, FAIA

Architect with 55+ Yrs Major Project Experience

Sunset Consultants

Scottsdale, Arizona

Architecture, Construction Defects - Standard of Care, Construction Document, Real Estate, Slip trip & fall, Trip & Fall, Delay, Defect, Change Order, Building, Design, Coordination, Code Compliance, Contract Document, Management, Contract Administration, Architectural Detailing, Commercial, Retail, Hotel, Office

David J. Brotman, FAIA, is a nationally recognized architect and expert witness with over five decades of experience in architectural design, construction, and professional practice. As a Fellow of the American Institute of Architects (FAIA), Mr. Brotman has achieved the highest level of professional distinction. He is celebrated for his contributions to the advancement of architecture nationally and internationally. He spent 25 years with one of the world’s largest architecture and engineering firms, leading worldwide major commercial, retail, institutional, and mixed-use developments. His portfolio includes transformative projects such as the Shanghai Science and Technology Center — a project awarded through an international competition and publicly announced at a press conference in Shanghai by President Bill Clinton and the Mayor of Shanghai — as well as the extensive 1988 renovation and expansion of Tysons Corner Center, which introduced the first Nordstrom on the East Coast a...

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Mark Clinton, MBA, ARM

Insurance Safety - 40 years in practice - 80P/20D

Decisive MGMT

NORTH LITTLE ROCK, Arkansas

Premises Liability, Risk Management - Slips trips & falls, Fairs & theme parks, Roofing, Electrical, OSHA, Risk Management, Amusement / zip lines, Premises Liability, Life Safety, NFPA, ASSP, Worker's Compensation, Construction, Scaffolding, Lockout tagout, Arc flash, Retail, Excavation, Fall protection, Environmental

Mark Clinton, MBA, ARM. Workplace accidents, Premises, General Liability, Risk Management. Qualitative Risk Management (1985-date), P & C Insurance loss control (1989-date), Arkansas Insurance Department, Risk Management Division, 1985-1989. Matriculated, June 2025, Liberty University, Doctorate in Law & Policy, expected graduation date, June 2030. In active expert practice since January 2017 with 32 retentions & 5 depositions (FEB 2025), work ratio is roughly 80/20, plaintiff to defendant. All reports are written to Federal guidelines using conclusion, basis and reason and are painstakingly researched, when needed. No work is done by others. Zipline Safety - Association of Challenge Course Technology (member) & Professional Ropes Course Association (member), familiar with ANSI & ASTM application and changes on waiver language using Kuchta v. Opco. OSHA authorized outreach trainer for construction & general industry since 2000. General contractor safety director, 2014-2...

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Steven D. Epcar, CPM

Real Estate and Property Management Expert

S.D. Epcar & Associates

GRANITE BAY, California

Real Estate, Property Management - Expert in real estate and property management issues, including residential, commercial, retail, HOA, hotel, mixed-use properties. Litigation support includes standard of care, partnership conflict, brokerage/leasing, landlord/tenant, valuation, premises, rent control, life/safety and environmental, environmental, standard duty

Mr. Epcar is experienced in real estate management organizational/profitability assessments. His extensive background includes the successful development and operation of "best in class" real estate management and consulting organizations. He has extensive experience in multi-family, commercial, retail, condominiums, hotels, mixed-use asset operations, renovations and marketing. In addition he has provided project management, investment feasibility and due diligence services as well as marketing/branding for business development and expansion. His background also includes significant real estate development services, commercial leasing and Tenants-In-Common/1031 exchange investments. Mr. Epcar is a Certified Property Manager (CPM), a licensed California real estate broker and a licensed Managing Broker in the State of Washington. He is also a member of the Forensic Expert Witness Association (FEWA). His expert witness/litigation support activities over the past 18+ years incl...

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Rick Rivera

Commercial property management/brokerage expert

CBM1, Inc.

Los Angeles, California

Real Estate, Property Management - Commercial real estate, property management operations, brokerage, shopping centers, asset management, sales/lease transactions, Premises liability, Industry custom and practice, landlord/tenant disputes, dual agency, investors, partnerships, escrow, finance, common area maintenance, conflict of interest

Commercial property management and brokerage expert. President/CEO of CBM (1994-2020) and Manager of Sammar, LLC, overseeing 11 million square feet, thousands of tenants, several hundred landlord clients, dozens of property managers, and leasing agents. Board Member of CAM Property Services, a provider of facility and property services throughout California. Broker of record for more than 300 leasing and sales transactions annually.

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Stan Mullin, CRE, SIOR, CCIM, FRICS

Commercial Real Estate Expertise - Global SIOR pp

Expert Witness Property

Newport Beach, California

Real Estate, Manufacturing - Technology, Retail, Multi-Family, Office, Distribution, Land

1982-02 – Grubb & Ellis, Newport Beach; CA; industrial sales. Leased/sold land, distribution, manufacturing and high tech 2006 - President, AIR Commercial Real Estate Association (http://www.airea.com) 2006, 2007 - Global President, Society of Industrial & Office Realtors (www.sior.com) 2009/11-2011/11; Receiver’s agent at California Real Estate Receiverships, Newport Beach. 2011/12 – to date; California real estate broker # 00833110; Expert witness; Settled estates (trustee); JVs in NL, DEU and IE Specialties: Landlord v Tenant, Sublessor v Sublessee, Buyer v Seller, Broker v Client and vice versa First Rights (to renew, expand, contract, to purchase), Options and Rights of First Refusal to Renew, Expand, Contract, to Purchase), Yield Maintenance, Parking Provisions, Common Area Disputes, Good Faith and Fair Dealing, Fiduciary, Ethics, Industry Standards, Deferred Maintenance, Self-Help, Allowed Use, Agency Contracts, Riders & Addenda, Lease Guarantees, Escrow, Title, Evic...

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Thomas M. Neches, CPA, ABV, CVA, CFE, CFF

Thomas Neches & Co., LLP

Los Angeles, California

Business Damages, Accounting - CPA expert witness, forensic accounting, damages, business valuation, lost profits, reasonable royalty, alter ego, intellectual property, wrongful termination, wrongful death, breach of contract, lender liability, banking, entertainment, insurance, manufacturing, retail, securities, wholesale

Thomas Neches, managing partner of Thomas Neches & Company LLP, provides accounting, financial, business valuation and statistical analyses to assist attorneys involved in litigation. Mr. Neches has testified as an expert in state and federal courts in Arizona, California, Florida, Kentucky, Missouri, Nevada, New York and Oregon. He is a Certified Public Accountant, Accredited in Business Valuation, a Certified Valuation Analyst, a Certified Fraud Examiner and is Certified in Financial Forensics. He received his BA in Mathematics and Literature from UC San Diego and his MS in Operations Research from UCLA. Mr. Neches has testified to juries on behalf of both plaintiffs and defendants in antitrust, breach of contract, fraud, intellectual property, lender liability, personal injury and wrongful termination cases. Examples of the litigation issues he has addressed include lost profits, lost business value, determining a reasonable royalty and piercing the corporate veil. Representativ...

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Shawn F Wurtsmith, MBA, PSP

Premises Liability and Security Negligence

ICIP LLC

Elizabeth, Colorado

Premises Liability, Security - Inadequate/Negligent Security, Premises Liability, Crime Foreseeability, Risk Management, Risk Assessment, Night Club, Vulnerability Assessment, Security Program, Incident Response, Health Care, Security Training, Security Assessments, Security Management, Video Surveillance, Security Audit, Retail, Hospitality, Cannabis

Shawn F Wurtsmith, MBA, PSP (Available Nationwide) Primary Areas of Expertise: Premises Liability & Security Negligence Credentials: Physical Security Professional (PSP), ASIS International (2011) | C-TPAT Certification, US Dept. of Transportation (2009) | CFATS Certified, US Dept. of Homeland Security (2008) | Private Pilot's License (1990) Professional Affiliations: ASIS | IAPSC | SIA | IAHSS | SEAK Expert Witness Directory | Expert Institute (IQ) Education: MBA – Business Administration, University of Phoenix | BA – Biology, University of Northern Colorado About Shawn Wurtsmith is an independent security consultant who helps legal teams win premises liability and security negligence cases. With deep expertise spanning healthcare, hospitality, retail, cannabis, and commercial settings, he provides the analysis, documentation, and testimony attorneys need at every stage of litigation. What I Deliver for Your Case: Case Assessment & Strategy — Rapid identification of security...

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Patrick Maroney

Dram Shop Expert - Retired State ABC Director

Maroney Consulting Services LLC

Platteville , Colorado

Dram Shop & Alcohol Services - Liquor, Alcohol, Liability, Compliance, Dram Shop, Accidents, Injury, Retail, Accident, Investigations

Patrick Maroney is the President of Maroney Consulting Services LLC, which provides expert witness testimony related to dram shop cases. He provides training and consultation for Colorado liquor laws and rules; trade practices laws and rules; retail, wholesale and supplier compliance and licensing in Colorado and is certified as a Colorado Responsible Vendor Trainer. Patrick has trained over 11,000 students in the safe service of alcohol. He has over 33 years of law enforcement experience and was the Chief of Investigations and the Director of the Colorado Liquor Enforcement Division. Mr. Maroney's experience includes working for the Larimer County Sheriff's Office (Fort Collins, Colorado), Arapahoe County (Colorado) Coroner's Office, and the Colorado Bureau of Investigation. Patrick instructed numerous training classes on Colorado liquor laws and rules and provided official interpretations of Colorado liquor laws and rules to liquor stakeholders, legislators and licensees. ...

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Jonathan Z. Zhang, PhD

Lanham Act (Eveready/Squirt) surveys & damages

Colorado State University

Fort Collins, Colorado

Marketing, Intellectual Property - Lanham Act, Trade dress, Claim substantiation, Damages apportionment, Influencer marketing, Likelihood of confusion, Secondary meaning, Consumer perception, Survey rebuttal, Pricing, Eveready survey, False advertising, Conjoint analysis, Daubert critique, Platforms, Squirt survey, Deception survey, Choice modeling, FRE 702, Retail

Lanham Act consumer surveys (Eveready, Squirt, trade dress, secondary meaning, deception). Conjoint/choice modeling for damages & apportionment. Rebuttals & Daubert/FRE 702 critiques. Services: survey design/oversight, conjoint valuation, report drafting, rebuttals, deposition, and trial testimony. Turnaround: record review 2–4 days; protocol 7–10 days; fielding 5–7 days; report 10–14 days post-field (scope-dependent). Availability: nationwide; English/Mandarin Chinese Conflicts: will conduct a conflicts check upon inquiry. Rates: standard expert rates; minimum engagement applies. Jonathan Z. Zhang is a tenured quantitative marketing professor and editorial leader specializing in consumer perception, branding, and digital platforms. He can design and critique Lanham Act consumer surveys—including likelihood-of-confusion (Eveready, Squirt, trade dress), secondary meaning, and deception/claim-substantiation—and conduct conjoint/choice-based analyses for valuation and damag...

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Elisa Mula

Westport, Connecticut

Security, Premises Liability - schools, school safety, foreseeability, facial recognition, alarms, access control, surveillance, parking lots, bars, hotels, concerts, sporting events, apartments, retail, guards, lighting, risk assessments, security adequacy

Security consultant and expert witness. Masters degree in protection management, physical security. Diverse experience with security technology such as access control, facial recognition, and video surveillance. Significant teaching/training experience. Special experience in school security.

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Russ Ritenour

Convenience Store/Gas - Retailing & Operations

Ritwell Consulting, LLC

Ponte Vedra, Florida

Oil and Gas, Business Operations - Convenience Stores, Retail, Franchising, Mystery Shopping, Retail Gas/Motor Fuel Operations, Customer Service, Contracting, Merchandising, Category Management, Operations Management, Food Safety, Age-restricted

Mr. Ritenour is a veteran of Convenience Store and Retail Petroleum Industry since 1973. Additionally, he is a testifying witness with experience drafting expert reports, research and providing testimony for c-store, franchise and retail petroleum motor fuel litigation. Russ’ knowledge and over forty years of experience effectively managing cross-functional domestic and global teams, programs, and processes at large corporations in both the retail petroleum and convenience retailing industry allow him to create expert reports and work with a litigation team. Russ’ expert experience, comprehensive knowledge and highly diversified career in the convenience store and retail petroleum industry includes corporate operations, management and leadership roles at many levels within the industries. His expertise includes, corporate operational management, franchising and franchise management, category management, food safety, customer and consumer experience management, mystery shopping, sur...

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Matt Springer

Business Valuation Expert

Florida

Business Valuation, Appraisal & Valuation - Automobile Dealerships, Restaurant, Franchises, Gift & Estate, Medical Practices, Estate Planning, Real Estate Property Management, Succession Planning, Real Estate Development, ESOPs, Hotels & Restaurants, Divorce, Financial Services, Buy Sell Agreements, Manufacturing, Litigation Support, Distribution, Pharmacy, Retail, Grocery Store

Matt Springer is a Director of Valuation & Litigation Support at Vision Point Capital with over 20 years of experience in business valuation and financial advisory services. He has extensive experience providing valuation advisory services for gift and estate planning, tax reporting, transaction planning, management planning, and financial reporting purposes. He has also performed economic damages analyses, including diminution in value and lost profits, and prepared rebuttal analyses of opposing expert opinions. Mr. Springer has been engaged as a valuation expert on legal matters involving transaction disputes, shareholder disputes, corporate litigation, matrimonial dissolution, and probate matters. Matt works with a broad range of clients, from small, closely-held businesses to large-capitalization public companies, with experience extending across various sectors, including professional services, healthcare, real estate, financial services, energy, manufacturing, distribution, ...

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Sanford Kaminsky, AIA, NCARB

Construction Defects Testifying Architect

m2e Consulting Engineers

Miami - Coral Gables, Florida

Architecture, Construction Defects - Standard of Care, Failure Analysis, Construction Documents, Defect, Change Order, Building, Design, Condominium, Hospitality, Casino, gaming, Code Compliance, Contract Document, Field Management, Contract Administration, Commercial, Highrise, Retail, Hotel, Condo-Hotel

With over four decades of experience in architecture, construction, and litigation support, I am a Nationally Board-Certified Architect and a proud American Institute of Architects (AIA) member. My portfolio encompasses multi-billion-dollar projects worldwide—including retail, office, hotel, institutional, aerospace, and mixed-use developments—covering every facet of architectural practice, from design and construction to defect mitigation and resolution of class-action claims. My expertise extends to Luxury Condominium litigation and Casino Gaming Hospitality, where I have provided specialized insights into the unique challenges associated with high-profile, complex developments. These include addressing construction defects, water intrusion, and operational compliance for large-scale residential and hospitality environments. As an expert witness, I have supported plaintiffs and defendants in high-stakes construction defect litigation. My services include field investigations, wa...

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Andrew Shedlin, Esq., SCSM, SCLS, CRX

The Andrew Shedlin Companies, Inc.

Kildeer, Illinois

Real Estate - Retail, Shopping Centers, Landlord/Tenant disputes, Management, Leasing, Lease Interpretation, Shopping Center Development, Redevelopment, Operations, Safety and Security, Repair and Replacement, Interpretation of Leases, Leasing of Shopping Centers, Leasing of Airports, Mitigation of Damages

- Served as Counsel and Executive Vice President of Equity Properties and Development Company with responsibility for the development and leasing of more than 20,000,000 square feet of shopping centers throughout the United States - Acknowledged expert in shopping center leasing custom and practice - Advised and consulted for more than 35 separate international, national, regional and local retailers and restaurants in shopping centers. - Expert in the development, leasing and operations of airport concessions programs for more than 25 years. - Served as New York State Director for the approximately 70,000-member industry trade organization, The International Council of Shopping Centers (ICSC) - Serves on the ICSC Illinois State Committee - Conceived and authored the Certified Shopping Center Leasing Specialist designation - Holds the CLS designation and the Certified Shopping Center Manager (CSM) and the newly established pinnacle of shopping center industry designations - C...

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Sean A Ahrens, M.A, CPP, CSC, FSyl, BSCP

Premise Liability, Security and Workplace Violence

Ahrens Security, LLC

Chicago, Illinois

Security, Premises Liability - Premises liability, workplace violence, armed assailant "active shooter", training, operations, alarm, surveillance, access control, intrusion detection, locking, crime prevention through environmental design (CPTED), lighting, apartments, hospitality, parking, commercial, retail

Mr. Sean A. Ahrens is a well-known security/resilience leader who has been providing security consulting for over 22+ years. He has been instrumental in the assessment/analysis, design, implementation of security programs for a wide array of commercial, hospitality businesses and a myriad of other entities. He is well versed in best practices and has documented thousands of vulnerabilities to organizational assets. He has deposition and case experience, and leverages visualizations and data to make powerful impressions regarding foreseeability. He holds a number of certifications. He is a former Crisis Prevention Instructor, Board Certified in security management as a Certified Protection Professional (CPP), a Board Member with the International Association of Professional Security Consultants and holds their Certified Security Consultant (CSC) designation. He is also a Fellow with the Security Institute and former Building Certified Security Professional. **He has conducted hu...

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Alan W. Zajic, CPP, CSP

Zephyr Cove, Nevada

Gaming & Gambling, Dram Shop & Alcohol Services - Gaming, casinos, surveillance, nightclubs, bars, retail, parking, dram shop, security guard, multi unit housing

Independant Security Consultant specializing primarily in gaming security and surveillance along with security premises liability. Board certified in security and surveillance, instructor in Gaming Management Program at University of Nevada at Reno and at the International Gaming Institute at UNLV. An experienced based expert with over 40 years of practical experience, Certified Protection Professional from ASIS International, Certifed Surveillance Professional with International Association of Certified Surveillance Professionals. International Crime Prevention Specialist.

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Robert S. Griswold, CRE, CPM, RPA, ACoM, CCIM, PCAM, CCAM, GRI, ARM, BS, MBA, MSBA

Real estate/property management standard of care

Griswold Real Estate Management, Inc.

Reno, Nevada

Real Estate, Premises Liability - Property management, broker, agent, residential, apartment, commercial, retail, hospitality, HOA, slip/trip/fall, maintenance, inspection, water intrusion, mold, premises liability, personal injury, rent control, habitability, bed bugs, roaches

Robert Griswold specializes in: * Currently active as a day-to-day hands-on practitioner, consultant and expert in all aspects of real estate (except valuation). Serves as a consultant or expert witness in standards of care, standards of practice, best practices, and custom and practice for real estate transactions, property management/ownership and fiduciary duty issues for all types of residential and commercial real estate – management, operations, maintenance, health & safety, habitability, mold, water intrusion, personal injury, trip & fall, premises liability, property inspection, broker or agent failure to disclose; misrepresentation; negligence/fraud & association board duties, & real estate receivership. * Certified Property Manager (CPM(®), Counselor of Real Estate (CRE®), Accredited Commercial Manager (ACoM®), Real Property Administrator (RPA®) * Accredited Residential Manager (ARM®), Certified Commercial Investment Member (CCIM®) Professional Community Association Man...

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Ken Wheatley, MA, CPP

Premises Liability / Negligent Security

Royal Security Group LLC

Fairview, North Carolina

Premises Liability, Security - Negligent Security, Guard Force Management & Performance, Security Procedures, Event Security, Hotels, Retail, Apartment Buildings, Commercial Buildings, Malls, Homicide, Assaults, Battery, Rape, Negligent Supervision, Negligent Training, Negligent Retention, Bars

Mr. Wheatley is the founder of Royal Security Group LLC, an independent security and business management consulting practice. He also provides expert opinions and testifies in plaintiff and defense cases involving premises liability and negligent security in a variety of settings. Senior Vice President and Chief Security Officer (retired) for Sony Electronics' global operations and Sony Online Entertainment's domestic operations. Former FBI Special Agent with experience leading investigations in a variety of areas, including white collar crime, drugs, kidnapping, bank robbery, espionage, and violent criminal apprehension. Current member of the Senior Advisory Group with the FBI's Domestic Security Alliance Council and advisor to the FBI's Threat and Resilience Sharing Committee. Former member of the Board of Directors for the FBI-affiliated InfraGard San Diego/Imperial Counties chapter. Sector Chief Co-Coordinator. Served on the Citizens' Review Board on Police Practices for th...

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Matt Springer

Business Valuation Expert

Houston, Texas

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Bentley Nettles

College Station, Texas

Dram Shop & Alcohol Services, Hotel & Restaurant - Liquor Liability, Intoxication, Investigations, liability, Alcohol Seller/Server training, Liquor delivery driver training, Alcohol Regulatory Compliance, Injury, Retail, Nightclub, Bar, Restaurant, Drunk Driving

Chief executive of state agency tasked with regulating alcoholic beverage sales throughout Texas. The TABC has 635 full time employees, distributed across 41 locations and a biennial budget of 96 million dollars. Supervised and directed the nearly 200 auditors and sworn peace officers who helped enforce the laws and regulations dealing with underage serving, serving while intoxicated, over-serving, etc. Responsible for the prosecution, evaluation and settlement of thousands of alleged violations of public safety standards regarding alcohol. Assisted in the development and implementation of the Targeted Responsibility for Alcohol Connected Emergencies (TRACE) procedure. TRACE is used after an alcohol related emergency (such as an impaired person injury someone in a motor vehicle accident) as an investigation technique to track back to a permitted location and determine if the driver was over served or impaired at the time of his last drink purchase.

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Madonna Mousa, PharmD, RPH

Licensed Retail and Clinical Pharmacist Expert

Houston, Texas

Pharmacist, Toxicology - Pharmacy, Retail, Clinical Pharmacist, Prior Authorization, Pharmacology, Overdose, Immunization, Vaccines, Medication Therapy Management, Medication Error, Dispensing Error, Standard of Care, Drug-Drug Interactions, Adverse Drug Events, Prescribing Error, Administration Error, High Risk Medications, Geriatrics/Peds Pharmacotherapy

I am a licensed Pharmacist (PharmD, RPh) with extensive experience across retail pharmacy operations, clinical review, and medication utilization management. I have experience in prior authorization and clinical review role, where I have evaluated medical necessity, guideline adherence, and regulatory compliance for a broad range of therapeutic classes. My professional background includes years of hands-on experience as a Staff Pharmacist and Pharmacist-in-Charge, overseeing prescription verification, medication safety, controlled substance management, immunization services, staff supervision, workflow optimization, and compliance with state and federal pharmacy regulations. This role required direct accountability for patient safety and documentation accuracy. I hold active pharmacist licensure and maintain certifications in immunization delivery, basic life support (BLS), and medication therapy management principles. My training includes clinical documentation review, prior auth...

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Jared L. Booth, SIOR, CCIM, MBA

Highly Experienced Commercial Real Estate Expert

Executive Vice President at Colliers International

Salt Lake City, Utah

Real Estate, Real Estate Appraiser - Real Estate Brokerage, Commercial Real Estate, Leasing, Land Development, Fiduciary Duties, Broker Ethics, Commercial Valuation, 1031 Tax Deferred Exchange, Standard of Care, Acquisitions, Dispositions, Brokerage, Industrial, Retail, Multifamily / Apartments, Due Diligence, Property Disclosure, Financing, Sales, Investments

SEASONED COMMERCIAL REAL ESTATE BROKER EXPERT: - Active transactional broker delivering on client trust since 1995 with top-tier transaction volumes - 31+ Years in Real Estate Industry - 24+ Years in Commercial Real Estate Brokerage ELITE CERTIFICATIONS AND QUALIFICATIONS: - Professional designations & certifications representing the highest global standards in excellence, ethics, production, and knowledge - Specialized combined credentials held by fewer than 100 professionals worldwide - Dual-certified specialist in both Industrial & Office (SIOR). Less than 10% of SIORs are twice-certified under production, capacity, and insight - Certified Commercial Investment Member (CCIM), for investment and financial analysis - Subject Matter Expert for US Treasury/FinCEN - Executive leadership roles in national, state, and local real estate trade organizations provide unique perspective TOP HONORS AND AWARDS: - Top 5% producing commercial broker in nationally ranked office of global/...

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Robert W Palmatier, PhD

Top-Cited Sales and Marketing Expert

University of Washington & SAMS Institute

Oak Harbor, Washington

Marketing, Advertising - survey, brand, sales, trademark, misleading, trade secret, deceptive advertising, commercial best efforts, pharma, technology, retail, cpg, digital advertising, relationships, reasonable best efforts, beverage, eveready, loyalty, privacy, squirt

Robert W. Palmatier is the John C. Narver Endowed Chair in Business Administration and Tenured Professor of Marketing at the University of Washington's Foster School of Business. He is the founder and Research Director of the SAMS Institute (Sales and Marketing Strategy Institute), a global organization linking business and academics to generate knowledge in sales and marketing strategy. Professor Palmatier is the past Editor of both the Journal of Marketing (2018–2022) and the Journal of the Academy of Marketing Science (2015–2018) — consistently ranked among the top four highest-impact marketing journals globally. In those roles, he evaluated and made final publication decisions on thousands of peer-reviewed submissions, giving him unmatched insight into marketing research standards, methodology, and survey design. He has been recognized as the 6th most productive marketing scholar globally based on publications in premier marketing journals (2013–2022), ranked in the top 1% of ...