Market Research Expert Witnesses

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 32 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including a substantial case centering on a technology patent infringement claim against a Top 5 Internet company. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that depar...

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...