Market Research Expert Witnesses

Sunnyvale, California

Behavioral and Social Sciences, Statistics - market research, survey, survey research, sales forecasting, market share, statistics, econometrics, pricing, financial projections, apportionment, patent litigation, false advertising, trademark, copyright, construction defects, sampling, brand name, intellectual property, valuation

Dr. Weber has 40+ years of real-world experience in market research surveys, market analysis, statistics, econometrics, sales & share forecasts, data analytics, pricing, and financial projections. She has led more than 200 engagements involving analysis of marketing, pricing, product development, product design, product line, distribution channel, bundling, partnering, segmentation, advertising, customer satisfaction and/or business strategies. She has led more than 250 market research studies, measuring demand for products & features, price sensitivity, inertia, brand awareness, brand value, feature value, usage of features and consumables, attitudes, behaviors, response to messaging, and/or perceptions. She has conducted more than 100 conjoint measurement surveys, built more than 100 market models to predict consumer behavior, and has moderated more than 200 focus groups. She has deep experience with statistical analyses and data analyses performed for a wide variety of business p...

Jensen Beach, Florida

Marketing, Statistics - Market research, Survey research, Consumer survey, Product testing, User research, Qualitative, Quantitative, Population sampling, Web survey, Telephone survey, Focus groups, In-depth interviewing, Social science, Pricing, Survey software, Questionnaire, Polling, Advertising, Offers, Wikipedia

I am a market research practitioner and executive with 33 years of experience in the field. I own and manage the market research consulting firm, Research Biz, LLC. I hold a Master of Arts degree and was ABD toward the Ph.D. from Temple University, with my dissertation focused on how licensed motor designs influence military aircraft production. I also received a Bachelor of Arts degree, magna cum laude, from Emory University. I am an experienced expert witness in civil litigation, including multiple cases centering on technology patent infringement claims against Top 5 Internet companies. From 2012 to 2019, I was Director for Comcast Business where I headed the market research department, overseeing the design and execution of primary market research projects. I was selected for the role after having worked for five years from 2007 to 2012 with Comcast Xfinity’s product planning and pricing group, managing survey research, focus groups, and the overall budget for that department...

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...

Kaysville, Utah

Economics, Business Damages - Forensic Economist, Economic Damages, Employment Litigation, Business Interruption, Class Action Damages, Labor Economics, Market Research, Statistical Analysis, Econometric Modeling, Personal Injury, Lost Earnings, Wrongful Death, Lost Profits, Commercial Damages, Expert Testimony, Multi-Plaintiff Damages, Class Certification

Dr. Wade C. Roberts is a senior forensic economist and founder of Roberts Forensics with more than fifteen years of experience providing economic damages analysis, valuation, statistical modeling, and expert testimony in litigation across the United States. He has been retained in over 100 cases and has authored more than one hundred expert reports involving personal injury, wrongful death, employment litigation, commercial disputes, business interruption, lost profits, and class-action matters. He has testified in jury trials, bench trials, and arbitration proceedings and has never been excluded under Daubert. Dr. Roberts specializes in economic damages assessment, wage-loss and earnings-capacity evaluations, class-wide economic modeling, multi-plaintiff damages analysis, and complex statistical and econometric methods. His analytical strengths include regression analysis, forecasting, labor-market modeling, Monte Carlo simulation, large-dataset evaluation, and price-premium/conjo...