Email Marketing Expert Witnesses

HIGHLANDS RANCH, Colorado

Search Engine Optimization, Marketing - seo, marketing, google ads, search engine optimization expert witness, Influencer Marketing, programmatic, affiliate marketing, artificial intelligence, email marketing, digital marketing, influencer, affiliate, adwords, bing, social media, facebook, instagram, tiktok, amazon, internet marketing

I am a digital marketing strategist, executive, and expert witness with over 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. I began my career in the mid-1990s, prior to the existence of Google, when the discipline was commonly referred to as “Internet Marketing.” Since that time, I have worked continuously in hands-on, executive, and advisory roles involving search engines, paid advertising platforms, websites, analytics systems, social media platforms, eCommerce, affiliate marketing, influencer marketing, and digital monetization models. My professional expertise includes Search Engine Optimization (SEO); Search Engine Marketing (SEM/PPC); Google Ads; paid social advertising; website development; analytics and attribution; email and marketing automation; programmatic and retargeting advertising; reputation management; influencer marketing (including the Amazon Influencer Program); affiliate marke...

Mansfield, Texas

Internet, Marketing - CIPA, Cookie Compliance, CCPA, GDPR, Google Analytics, Google Tag Manager, GA4, Google Search Console, SEO, Search Engine Optimization, Google Ads, Klaviyo, Email Marketing, Cookie Consent, Ecommerce, Shopify, Server side, sGTM, Meta, Meta Pixel

Alison is a digital analytics and tracking technology consultant with over a decade of hands-on experience implementing, auditing, and remediating the web tracking infrastructure at the center of CIPA, VPPA, BIPA, and state privacy law litigation. As founder of Digital-ade (a dba of Digital Aider LLC), she advises consumer and e-commerce brands on tracking architecture, consent management, and data flow integrity. Technical expertise Client-side and server-side Google Tag Manager (GTM, sGTM), including container architecture and first-party cookie configuration via custom subdomains Meta Pixel, Google Ads, TikTok Pixel, and other third-party tracker implementation and forensic auditing Consent management platform configuration and remediation, including OneTrust, Google Consent Mode v2, and the IAB Transparency and Consent Framework Global Privacy Control (GPC) signal handling and universal opt-out mechanisms Klaviyo implementation, including consent capture and ESP-to-tracking-pip...