Conjoint Analysis Expert Witnesses

Washington, District Of Columbia

Economics, Statistics - Lost wages, Antitrust, Class action, Lost profits, Breach of contract, Damages, Liability, Survey design, Conjoint analysis, Big data, Machine learning, Privileged consulting, Discrimination, Wrongful termination, Wrongful death, Industrial espionage, Fraud detection, Employment discrimination

Dr. Cross has over 20 years of experience as an economist and statistician in academia, government, and consulting. His consulting experience includes testifying as an expert in class-action litigations, antitrust matters, lost profits matters, and employment discrimination matters. Dr. Cross holds a Ph.D. from the University of Wisconsin. He previously taught in the Economics Department at Georgetown University, and has held visiting positions at Johns Hopkins University and the University of Melbourne. Dr. Cross’s experience includes: Being retained as an economic and statistical expert in litigation matters in both U.S. District courts and state courts. He has opined in antitrust, class action, employment discrimination, breach of contract and regulatory matters. Working on litigation matters involving antitrust issues, class certification, statistical sampling, survey design, conjoint analysis, health-care reimbursement, wage and hour cases, product liability, economic dama...

Burlington, Massachusetts

Marketing, Advertising - Conjoint Analysis, Class Action, Class Action Lawsuits, Class Action Damage Models, Class Action Litigation, Class Certification, Economic Damages, Market Research, Marketing, Survey Design, Survey Research, Damage Calculations, Damages

Patricia Yanes serves as an expert witness for civil litigation, with a specialty in on conjoint analysis and discrete-choice methodologies for class actions. She has led domestic and international market research engagements for over a decade as a Principal at Applied Marketing Science, Inc. (AMS). Her litigation research experience includes supporting affiliated academic experts in the design and execution of high-stakes consumer litigation, and in preparing rebuttals. She has managed projects with testifying experts on cases related to deceptive advertising, class actions, patent infringement and more. Patty is a master of conjoint analysis, maximum-difference scaling (MaxDiff), total unduplicated reach and frequency (TURF), and choice-modeling techniques. Patty is a member of the American Association for Public Opinion Research (AAPOR), the Institute for Operations Research and Management Science (INFORMS), the Insights Association (IA), and Women in Research (WIRe). She has gu...