Consumer Behavior Expert Witnesses
Consumer behavior expert witnesses and consultants listed here may be able to form expert opinions, draft expert witness reports, provide expert witness testimony at deposition and/or trial as or serve as consulting (non-testifying) experts on consumer behavior. The consumer behavior expert witness listings on this page are typically from fields/areas of expertise such as: Advertising and Marketing.
Thomas J Maronick, DBA, JD
Maronick Associates
Baltimore, Maryland
Marketing, Advertising
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Survey research, consumer behavior, consumer confusion, deceptive advertising, trademark, trade-dress and genericness, Lanham Act, FTC, class-action litigation
Federal and State qualified advertising, marketing and survey research expert representing plaintiff and defendant clients in advertising and trademark litigation matters. Designed over 700 surveys related to advertising, trademark trade dress and genericness areas for plaintiff and defendant clients. Former Director of Impact Evaluation in FTC's Bureau of Consumer Protection. Expert in design and implementation of on-line and internet panel surveys. Author of journal articles on "Guidelines for On-Line Surveys in Litigation," "Comparison of Mall and On-Line Surveys in Litigation."
Rhonda Harper, MBA
Harper Litigation Consulting and Research
Dallas, Texas
Marketing, Advertising
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Trademark Survey, Advertising Survey, Consumer Survey (Lanham Act - Likelihood of Confusion, Secondary Meaning, Genericness, Fame, Dilution, Advertising), Class Action, Intellectual Property, Consumer Behavior, Licensing, Deceptive Trade Practices, Fraudulent Business Practices, Rebuttal
RETAINED BY 200+ LAW FIRMS. COURT PROVEN. Ms. Harper has over 30 years’ experience and is one of the few experts who is court qualified across many matters. As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS.
2023 C...
