Sarah Vancini, MBA Expert Witness
Curriculum Vitae

AI Patent Law | Machine Learning in Marketing

Contact this Expert Witness


Specialties & Experience of this Expert Witness

General Specialties:

Artificial Intelligence and Marketing

Keywords/Search Terms:

Artificial Intelligence, Expert witness testimony, Marketing, Brand Strategy, Federal District Court, Content marketing, Technology Patent, Marketing strategy, AI marketing, Data analytics, Marketing automation software, Brand positioning, Machine learning, Machine learning advertising, Healthcare marketing, B2B marketing

Education:

MBA, Boston University; BA, Boston College

Years in Practice:

10

Number of Times Deposed/Testified in Last 4 Yrs:

1

Additional Information

I specialize in developing AI software for marketing professionals. I have acted as an expert witness at the Federal District Court for cases related to patent law infringement for AI tools. As a Marketing Strategist and Data Analyst I’ve worked with Fortune 50 companies including CVSHealth, Black Stone and Mass General Brigham. I have my MBA from a top 25 school and over 20 advanced certifications from Google, Hubspot and Meta. Additional Professional Experience: · Tactical planning including trade, media, programmatic, and digital for a Fortune 100 Consumer Goods and Healthcare Conglomerate with $5.3B annual revenue. · Rebrand of Fortune 500 SaaS firm in preparation for exit event · Google Ads management for seven Cardiovascular Devices (Pumps, Stents, etc.) for a Medical Device Company with $34.6B annual revenue. · Market Analysis for insurance market for Medi-Cal leading to market penetration and $1M of PBM contracts for a Fortune 500 Health Solutions Company. · Developed white papers on AI Operating Technology for Columbus, Ohio’s Fastest Growing Technology Startup and facilitate a $50M tech exit to a Fortune 100 company.