Paul Yankey

Colorado Springs, Colorado
Paul Yankey Expert Witness
Curriculum Vitae

Publications

Sales Org, Technology, Artificial Intelligence

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Specialties & Experience of this Expert Witness

General Specialties:

Marketing and Technology

Keywords/Search Terms:

Go-To-Market Strategy, Selling, Cloud Computing, E-Commerce, Executive Leadership, Artificial Intelligence, Sales Strategy, Enterprise Sales, FinTech, Corporate Governance, Machine Learning, Marketing Ethics, Global Business Strategy, Security, Innovation, Digital Tranformation, SaaS, Channel Partnerships, Board Advisory, Neuroscience

Education:

Bachelor of Science in Finance, Biola University; Masters in Business Administration, Santa Clara University; Specialization in Business Psychology, University of Pennsylvania

Years in Practice:

30

Number of Times Deposed/Testified in Last 4 Yrs:

2

Additional Information

Paul Yankey is a technology sales expert with deep, working knowledge of all aspects and levels of enterprise selling, including direct, channel, and vertical models. He advises on sales organization structure, go-to-market execution, and leadership systems. His expertise includes artificial intelligence integration, digital transformation, and the neuroscience of selling. Paul has led global initiatives across multiple industries and brings over 30 years of executive experience at companies such as Dell, Cisco, Salesforce, Polycom, and several venture-backed startups. He has led enterprise sales teams, guided complex technology architecture, and developed go-to-market strategies for some of the most recognized names in business. His roles have included overseeing multibillion dollar regions, building strategic partnerships, and advising on operational scaling across diverse global markets. Paul also serves as Professor of Ethical Marketing and Innovation at the University of Colorado Colorado Springs, where he teaches sales strategy, business growth, and technology leadership. He is known for communicating complex technical and business concepts clearly to both technical and nontechnical audiences, a critical strength in legal and boardroom settings. He has advised Fortune 500 companies and mid-market firms on AI strategy, SaaS, cloud platforms, data privacy, and digital transformation. His experience spans industries including technology, financial services, consumer goods, manufacturing, and enterprise software. Paul provides expert consulting and testimony in matters involving sales practices, technology strategy, artificial intelligence, machine learning, channel conflicts, and operational failure. He holds a bachelor’s degree in finance, an MBA from Santa Clara University, and advanced certifications in artificial intelligence and emerging technologies. He is a frequent speaker on business growth, innovation, and leadership. Known for his objectivity, clarity, and operational insight, Paul supports legal teams and leadership groups in high stakes business disputes and strategic decisions.